English Premier League: Sky, BT and the Amazon question – Digital TV Europe: UK analyst outfits Ampere and IHS also squared up from opposing ends of the pitch ahead of the results.
Ampere, taking the view that Amazon would likely bid, predicted that the overall value of the rights would top �10 billion for the first time, with both BT and Sky paying more and the value of international rights also increasing dramatically.
Ampere predicted that Sky and BT would “remain strong and viable bidders” and would by unlikely to pull back on spend, and that Amazon could be a bidder both for international and domestic rights.
IHS on the other hand took the view that bidding for domestic rights would be an “unnecessary extravagance” for Amazon and that it was unlikely that either Sky or BT will have to defend an aggressive bid from their rival after the two companies agreed to distribute one another’s channels on their platforms from 2019.
So 1-0 to IHS? The analyst group was quick to note that “competition from the big tech firms for the main season-long packages failed to materialise” when the auction results were revealed. IHS focused on reports that the reserve price for the remaining packages had not been met as a further indication that Amazon has decided not to play.
Ampere, taking the view that Amazon would likely bid, predicted that the overall value of the rights would top �10 billion for the first time, with both BT and Sky paying more and the value of international rights also increasing dramatically.
Ampere predicted that Sky and BT would “remain strong and viable bidders” and would by unlikely to pull back on spend, and that Amazon could be a bidder both for international and domestic rights.
IHS on the other hand took the view that bidding for domestic rights would be an “unnecessary extravagance” for Amazon and that it was unlikely that either Sky or BT will have to defend an aggressive bid from their rival after the two companies agreed to distribute one another’s channels on their platforms from 2019.
So 1-0 to IHS? The analyst group was quick to note that “competition from the big tech firms for the main season-long packages failed to materialise” when the auction results were revealed. IHS focused on reports that the reserve price for the remaining packages had not been met as a further indication that Amazon has decided not to play.