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Olympics Ratings: Some Rights Holders Do Their Own Measurement – Variety

Olympics Ratings: Some Rights Holders Do Their Own Measurement – Variety: Senior executives at Discovery express frustration that the ratings agencies cannot cope with the breadth of its multiplatform offering or present a comprehensive standard measurement accepted by advertisers across the industry. Like NBC, Discovery’s Eurosport is developing its own system.

“We’re redefining television as not just the TV screen but what we’re going to call Total Video, and that will be consumption and engagement across all platforms,” says JB Perrette, president of Discovery Networks Int’l. “We’ll be rolling out a new metric, which we think is more applicable to the 2018 reality of how people are consuming content.”

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