Academic who collected 50 million Facebook profiles: ‘We thought we were doing something normal’ - The Verge
Academic who collected 50 million Facebook profiles: ‘We thought we were doing something normal’ - The Verge: Speaking to Radio 4, Kogan echoed these sentiments, saying Cambridge Analytica had tried to sell “magic” but that its efforts “could have only hurt [Trump’s] campaign.”
“The accuracy of this data has been extremely exaggerated,” said Kogan. “In practice my best guess is that we were six times more likely to get everything wrong about a person as we were to get everything right about a person. I personally don’t think micro-targeting is an effective way to use such datasets.”
“The accuracy of this data has been extremely exaggerated,” said Kogan. “In practice my best guess is that we were six times more likely to get everything wrong about a person as we were to get everything right about a person. I personally don’t think micro-targeting is an effective way to use such datasets.”