Nobody wants to listen to Spotify’s “self-driving music”

Nobody wants to listen to Spotify’s “self-driving music”: During a March 15 presentation meant to publicize its April 3 trading date, Spotify executives told investors about the company’s goal of creating “self-driving music,” a nonsense term that basically means that the streaming giant wants to automate the music discovery process even more than it already has. “The more music people discover, the more they will listen, and the more artists will be successful,” explained the company’s CEO and co-founder Daniel Ek. In true tech company form, Ek was proposing a tech-centric solution to a problem that music buffs, especially hip-hop fans, have already solved on their own.