Corey Pein ‘Live Work Work Work Die’ Excerpt on Web Fraud

Corey Pein ‘Live Work Work Work Die’ Excerpt on Web Fraud: Eyal presented several categories of virtual tchotchkes companies might offer in exchange for people’s money or attention. One category he called “rewards of the tribe,” which he described as “things that feel good, have an element of variability, and come from other people” — like Likes. Another category: “rewards of the hunt,” which involved “the search for resources” such as food. “In our modern society, we buy these things with money,” Eyal said. The addictive power of slot machines offered one example of how marketers could manipulate people’s animal instincts. Video-game companies like Zynga had taken those Pavlovian processes to a new level, bringing players to the peak of excitement and then hitting them up for cash, which is sort of like a mystery movie that pauses itself mid-plot-twist and demands that you insert a coin.