Consumers Don't Want a Personalized Experience | Inc.com: The negative effect--remembering that you were creeped out and sharing that you were creeped out--is intensified when creepy ads become intrusive or annoying. As a recent joint study�conducted by Microsoft and Northeastern University concluded:
Elizabeth Holmes Discusses Theranos at WSJDLive 2015 Elizabeth Holmes Discusses Theranos at WSJDLive 2015 At the WSJDLive 2015 conference, Theranos founder and CEO Elizabeth Holmes discusses her company's proprietary technologies, the FDA's inspection of its facilities, and the assertion that her company was too quick to market its products.