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mmm Use the power of Cognitive Dissonance to convince your audience - authorSTREAM Blog

Use the power of Cognitive Dissonance to convince your audience - authorSTREAM Blog



3. Resolve dissonance by giving them a solution: Don’t leave the audience suspended in a state of discomfort. Show them what they need to do now in place of their past behaviors. Here’s where you as a presenter can highlight the potential benefits of adopting your proposal and convince them to try it out. 

Cognitive Dissonance can be used in any presentation that seeks to bring about a change in audience’s lifestyle. A motivational speaker can motivate audience to adopt a new lifestyle to actualize their potential; a policy maker can convince government officials to bring out new policies, a marketer can convince clients to try out their proposal, etc. 

It’s a win, win situation for you as a presenter as well as your audience. Have you ever used this theory in your speech? Share with us how you did it in the comments below. 

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