Use the power of Cognitive Dissonance to convince your audience - authorSTREAM Blog
Cognitive Dissonance can be used in any presentation that seeks to bring about a change in audience’s lifestyle. A motivational speaker can motivate audience to adopt a new lifestyle to actualize their potential; a policy maker can convince government officials to bring out new policies, a marketer can convince clients to try out their proposal, etc.
It’s a win, win situation for you as a presenter as well as your audience. Have you ever used this theory in your speech? Share with us how you did it in the comments below.
3. Resolve dissonance by giving them a solution: Don’t leave the audience suspended in a state of discomfort. Show them what they need to do now in place of their past behaviors. Here’s where you as a presenter can highlight the potential benefits of adopting your proposal and convince them to try it out.
Cognitive Dissonance can be used in any presentation that seeks to bring about a change in audience’s lifestyle. A motivational speaker can motivate audience to adopt a new lifestyle to actualize their potential; a policy maker can convince government officials to bring out new policies, a marketer can convince clients to try out their proposal, etc.
It’s a win, win situation for you as a presenter as well as your audience. Have you ever used this theory in your speech? Share with us how you did it in the comments below.