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Wheel of Persuasion – over 200 Online Persuasion Techniques (by Bart Schutz) – Self-Consistency

Wheel of Persuasion – over 200 Online Persuasion Techniques (by Bart Schutz) – Self-Consistency: Online Questionnaires can be used for 2 purposes: Acquiring customer insights, and boosting conversions. Visitors entering the website either have to close the questionnaire popup, or answer the questionnaire in order to proceed.�This forced click might subconsciously activate a self-consistency process: ‘I am someone who interacts with this website’.

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