F1 TV Audience Reverses By 40 Million Under New Measurement System: Formula One's television audience has reversed by 40 million following a spectacular U-Turn in the way it measures the number of viewers watching its races.
Official figures released by F1 last year revealed that it had 390 million viewers in 2016 but a press release distributed by the series yesterday claimed that it was actually far lower. Instead of saying that F1 had 390 million viewers in 2016 the press release claimed that there were at most 352.3 million and “there was not a decrease in this specific number” the following year.
In summary, although F1 said last year that it had 390 million viewers in 2016 it has now reduced this figure by at least 40 million. As this revised figure isn’t higher than the one for 2017 F1 can claim that there hasn’t been a year-on-year drop in its audience. This sounds positive but the revised audience figure may well send shivers down the spines of F1 team bosses.
That is because sponsorship rates tend to be proportionate to the number of viewers on TV and last year the teams were selling space on their cars on the strength of the 390 million audience figure which was released by F1 in the most official of sources.
Official figures released by F1 last year revealed that it had 390 million viewers in 2016 but a press release distributed by the series yesterday claimed that it was actually far lower. Instead of saying that F1 had 390 million viewers in 2016 the press release claimed that there were at most 352.3 million and “there was not a decrease in this specific number” the following year.
In summary, although F1 said last year that it had 390 million viewers in 2016 it has now reduced this figure by at least 40 million. As this revised figure isn’t higher than the one for 2017 F1 can claim that there hasn’t been a year-on-year drop in its audience. This sounds positive but the revised audience figure may well send shivers down the spines of F1 team bosses.
That is because sponsorship rates tend to be proportionate to the number of viewers on TV and last year the teams were selling space on their cars on the strength of the 390 million audience figure which was released by F1 in the most official of sources.