The Biggest, Most Inspiring Brand Moves of 2018 | Inc.com: Crock-Pot--the consumer-products brand owned by�Newell Brands--found itself in an unexpected role early in 2018: villain. After a slow cooker sparked a fire that killed Jack Pearson, a character�in NBC's This Is Us, legions of fans�of the show announced their intentions to throw out their Crock-Pots. The company responded quickly, empathetically, and factually across social media--sharing people's devastation over the Pearson's death while emphasizing both the character's predilection for slow-cooked food and the company's real-life quality control measures. It even got #CrockPotIsInnocent trending on Twitter, ultimately earning the brand more attention than if the TV show had never aired in the first place.
17 Data Reports That Every SEO Should Be Tracking in 2026