Brand purpose is dead

Brand purpose is dead: %22My%20mother%20told%20me%20that%20she%20feels%20I%u2019m%20from%20out%20of%20this%20world%20or%20an%20alien...%20I%20take%20it%20as%20a%20positive%20thing%2C%22%20says%20Sakura%2C%2018%2C%20Tokyo*.%20Go%20figure%20%u2013%2070%25%20of%20Gen%20Zs%20in%20the%20US%20say%20their%20parents%20have%20a%20hard%20time%20giving%20them%20advice%20about%20the%20future%20because%20traditional%20systems%20have%20been%20so%20significantly%20disrupted.%20This%20is%20critical%20%u2013%20purpose%20is%20being%20driven%20by%20a%20worldview%20that%20is%2C%20dare%20I%20say%20it%2C%20outdated%20%u2013%20or%20will%20be%20shortly.%0A%0A