McKinsey industry white paper - The new model for consumer goods | McKinsey

McKinsey industry white paper - The new model for consumer goods | McKinsey: COVID-19%20is%20amplifying%2012%20trends%20that%20have%20been%20disrupting%20consumer%20goods%20for%20the%20last%20decade.%20Leaders%20will%20adopt%20a%20new%20model%20for%20%u2018where%20to%20play%u2019%20and%20%u2018how%20to%20win%u2019%20that%20gets%20their%20evergreen%20brands%20on%20the%20right%20side%20of%20the%20trends%20and%20helps%20their%20small%20brands%20scale%20up%20more%20quickly.%20Together%20these%20changes%20will%20fuel%20the%20next%20generation%20of%20industry%20growth.