It was more than 600 million for Bar�a and Madrid if they won the Super League: Only a month and a half after being elected president, he gave the go-ahead to the Superleague by signing the accession of Josep Maria Bartomeu at the end of October before resigning. Bar�a was already the founder of the tournament, which could have generated an immediate income of 350 kilos and more than 600 if they had won the Super League, much more than the approximately 100 currently for playing the Champions League. Those are the figures that MD has had access to from sources of the negotiation. Of course, those more than 600 million (almost 650 points out some sources) would win the title and always talking about whether they were Bar�a or Madrid. The rest of the clubs would have a smaller and descending cache depending on their cache in the group of founders.
Bartomeu's board set itself the goal in 2015 to be the first club to reach 1 billion revenues within the framework of its strategic plan until 2021. It reached 990 in 2018-19 and Covid prevented compliance with the 2019-20 budget of 1,047 'kilos' closing the numbers in 855. Despite this, Bar�a set out to be the number 1 turnover and strengthen its brand globally while working secretly in the Superleague knowing that club revenues could rise and that having the value of the brand as high as possible could have its revenue. Leading the Forbes list adds up to a lot.
Now, with the uncertainty of what the new steps of the Superleague will be after only Bar�a and Madrid remain, with Juventus admitting that the project is not viable as it was conceived, it remains to be seen if UEFA will move to partially satisfy the economic pretensions of the big clubs.
Aleksander Ceferin, president of UEFA, asked on Monday by MD, preferred not to detail what would be the increase in profits for the clubs with the new format of the Champions League planned from the 2024-25 season. The next campaign will begin in the 2021-24 triennium with the TV rights already sold by UEFA. Movistar acquired them for Spain in April of last year for just over 360 million annually, narrowly exceeding what it paid in the 2018-21 triennium. Faced with this scenario, the difference was sidereal between what FC Barcelona and R e can win against Madrid in the Champions League and what the Superleague guaranteed them.
As MD has learned, Bar�a and Madrid are the clubs that could receive the most money per season in the European Superleague. The figure is an animal: more than 600 million euros for winning the title in a season. You have read well since in each edition there was a booty of 7,200 'kilos' to distribute among the 20 participants. And there entered a weighting according to the brand value of each club, its historical record, the results in each season and games related to marketing. Bar�a and Madrid were at the top.
The Superleague paston, as it was written, had nothing to do with what can be pocketed today reaching the furthest in the Champions Leagues. For example, Bar�a's record is 117,730 million for the 2018-19 edition, when the new triennium entered into force, surpassing 61,027 for 2014-15, when it was crowned in Berlin. Madrid has the cap at 88,654 for the title in 2017-18 and this course will surpass it. It already has 91.71 insured for being in 'semi' and 19 more must be added if they expire in Istanbul and about 25 'kilos' for the 'market pool'. However, the merengue club is not nearly close to the figures for proclaiming itself champion in the Superleague with the JP Morgan fund as a great source of funding.
More 350 'kilos' of entry now
In the Real Madrid statement that hours later Bar�a made its own as founder of the Superleague, the payment of 3.5 billion was already announced to be distributed asymmetrically among the 15 founders as a fixed start to invest in infrastructure. There were four levels. Both were in the first, with four more clubs (Manchester United and Liverpool, among them) that received 350 kilos, initially before the end of this season; four received 225 million, two received 112.5 and the three with less brand value, 100.
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