The%20Wild%20Rise%20of%20Moonbug%u2014YouTube%u2019s%20Magic%20Money%20Machine%20%7C%20WIRED: IN%20THE%20LAST%20month%20alone%2C%20videos%20from%20Cocomelon%2C%20Little%20Baby%20Bum%2C%20and%20Blippi%20have%20been%20viewed%20more%20than%202.37%20billion%20times.%20These%20three%20YouTube%20channels%u2014which%20are%20among%20the%20biggest%20on%20the%20platform%u2014have%2C%20collectively%2C%20racked%20up%20157%20billion%20views%20in%20the%20few%20short%20years%20they%27ve%20been%20online.%20And%20now%20they%27re%20worth%20%243%20billion.%0A%0AYou%20may%20not%20know%20them%2C%20but%20anyone%20with%20young%20children%20will.%20Cocomelon%20alone%20is%20the%20second-most-viewed%20channel%20on%20all%20of%20YouTube.%20And%2C%20after%20a%20series%20of%20acquisitions%2C%20all%20three%20are%20now%20owned%20by%20a%20single%20company%3A%20Moonbug%20Entertainment.%0A%0ATheir%20origin%20stories%20are%20varied.%20Blippi%u2014real%20name%20Stevin%20John%20and%20a%20Mr.%20Rogers-like%20entertainer%u2014is%20well%20known%20to%20toddlers%20the%20world%20over%20since%20starting%20his%20YouTube%20channel%20in%202014%2C%20as%20well%20as%20to%20those%20who%20knew%20him%20as%20Steezy%20Grossman%2C%20the%20man%20who%20once%20defecated%20on%20the%20exposed%20genitals%20of%20a%20friend%20in%20an%20early%20viral%20video.%20Little%20Baby%20Bum%20was%20started%20in%202011%20by%20husband%20and%20wife%20team%20Derek%20and%20Cannis%20Holder.%20The%20pair%20correctly%20believed%20there%20was%20a%20niche%20in%20the%20market%20for%20garishly%20animated%20versions%20of%20nursery%20rhymes.%20A%20similar%20hunch%20by%20a%20Californian%20couple%20working%20in%20the%20worlds%20of%20children%u2019s%20book%20illustrations%20and%20filmmaking%20resulted%20in%20Cocomelon.%0A%0AHaving%20swallowed%20up%20three%20of%20YouTube%u2019s%20most%20popular%20childrens%u2019%20channels%2C%20London-based%20Moonbug%20has%20been%20devoured%20itself.%20The%20rumored%20price%20tag%3F%20A%20cool%20%243%20billion%2C%20or%20around%20half%20of%20what%20Disney%20bought%20Pixar%20for%20in%202006.%0A%0AThe%20buyer%20is%20a%20group%20led%20by%20former%20Walt%20Disney%20executive%20and%20short-lived%20TikTok%20US%20CEO%20Kevin%20Mayer%2C%20and%20backed%20by%20The%20Blackstone%20Group%2C%20a%20New%20York%20private%20equity%20firm.%20It%u2019s%20an%20astronomical%20rise%20in%20value%20for%20Moonbug%2C%20and%20proof%u2014if%20it%20were%20ever%20needed%u2014that%20children%u2019s%20entertainment%20is%20big%20business.%20%u201CIt%20shows%20that%20kids%20content%20is%20a%20huge%20and%20very%20valuable%20market%2C%20and%20that%20digitally%20native%20companies%20again%20have%20valuations%20that%20rival%20or%20even%20better%20traditional%20media%20companies%2C%u201D%20says%20Bastian%20Manintveld%2C%20executive%20chairman%20of%20Spanish%20entertainment%20company%202btube%2C%20which%20has%20a%20large%20children%u2019s%20content%20arm.%0A%0A
Бузову уличили в�примитивном плагиате мирового бренда | Новости | Пятый канал https://www.5-tv.ru/news/204006/