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Beats Electronics Breaks World Cup Campaign | Digital - Advertising Age

Beats Electronics Breaks World Cup Campaign | Digital - Advertising Age Beats Electronics has introduced its push for the World Cup -- and it includes a plug for Apple, which is planning to buy the company for $3 billion. In the five-minute clip, created by  R/GA , soccer player Neymar Jr. is given a pep talk before the start of a big game and asked to "run like it's the last day of your life." He's wearing his headphones, and the pep talk is interspersed with gorgeous aerial shots of Brazil, as well as scenes of a team bus arriving at a stadium, welcomed by fans and security.

The Game Before The Game - YouTube

The Game Before The Game - YouTube Published on Jun 5, 2014 Before the goals, before the glory, there is an unseen game played in the locker room. Watch how the best prepare for greatness with Beats SOLO2 and Studio. This is how the game is won. Featuring: Neymar Jr., Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Chicharito, Jozy Altidore, Luis Suárez, Mario Götze, and Robin van Persie. Special Appearances: Neymar da Silva Sr., LeBron James, Lil Wayne, Nicki Minaj, Rafaella Beckran, Rio Ferdinand, Serena Williams, Sydney Leroux, Stuart Scott, and Thierry Henry. Beats by Dr. Dre presents "The Game Before The Game": http://www.thegamebeforethegame.com Music: "Jungle" by X Ambassadors & Jamie N Commons, available at  http://beats.is/1owNRx7  and  http://smarturl.it/JungleSOTW

2014 World Cup: What a Difference 4 Years Makes – Google

2014 World Cup: What a Difference 4 Years Makes – Google Search Interest for Major Sporting Events

▶ 2014 MUM Graduation Jim Carrey (B-roll) - YouTube

▶ 2014 MUM Graduation Jim Carrey (B-roll) - YouTube

Why Banks at Wal-Mart Are Among America's Top Fee Collectors - WSJ

Why Banks at Wal-Mart Are Among America's Top Fee Collectors - WSJ CLEVELAND—On a rainy morning in April, Anna Proctor entered a Wal-Mart Supercenter near some of this city's poorest areas to get $300 for urgent car repairs—money she didn't have. Inside, she joined a line at a Woodforest National Bank branch and intentionally overdrew her account. When her paycheck was deposited 12 days later, she said, the bank would take the borrowed sum plus a $30 fee. "It's cheaper than a payday loan," said Ms. Proctor, a 35-year-old customer-service worker. If her overdraft and fee were calculated as a loan, the annual percentage-rate interest, or APR, would be over 300%. She said she overdraws "all the time." Wal-Mart Stores  Inc.  WMT  +1.04%  is known as a low-cost retailer, but customers of some of the independent banks inside its outlets are among America's highest payers of bank fees—a large chunk of which come from overdraft charges. A Wall Street J...

MagnifyMoney

Your neighborhood branch is making $1 million a year in hidden fees Last week, the Wall Street Journal showed us that banks at Wal-Mart are some of America’s top fee collectors . They looked at fee income as a percentage of deposits and found some staggering results.  

Visa: Usain Bolt. 2014 FIFA World Cup™. Jamaica to Brazil from athlete to footballer - 60s - YouTube

Visa: Usain Bolt. 2014 FIFA World Cup™. Jamaica to Brazil from athlete to footballer - 60s - YouTube With the help of Visa, Usain Bolt learns Portuguese, plays football with the kids on Copacabana beach, and even dances a little samba at a Rio street party. Watch his journey from the athletics track in Jamaica to the Maracanã Stadium at the 2014 FIFA World Cup™ in Brazil.

More Than Ever, Hollywood Studios Are Relying on the Foreign Box Office - New York Times

More Than Ever, Hollywood Studios Are Relying on the Foreign Box Office - New York Times LOS ANGELES, Aug. 6 — In 1998 the director  Bryan Singer  was asked to give a speech at the Tokyo International Film Festival to introduce his movie “Apt Pupil.” Mr. Singer, who often traveled to Japan , decided to surprise the crowd by speaking in Japanese. Dave Hogan/Getty Images Johnny Depp greeting fans at the “Pirates of the Caribbean” premiere in London. After a brief greeting, Mr. Singer hoped to say, “I look forward to seeing you after the film.” But instead he bungled the translation, suggesting that he was looking forward to having sex. The crowd gasped. “It was,” he said in an interview on Thursday, “a disastrous mistake.” So before he returned to Tokyo last week to promote “Superman Returns,” Mr. Singer said, he practiced his Japanese — a lot.

Europe’s Papers Join the Cry of ‘Read All About It, Free’ - New York Times

Europe’s Papers Join the Cry of ‘Read All About It, Free’ - New York Times Europe’s Papers Join the Cry of ‘Read All About It, Free’ Published: August 7, 2006 LONDON, Aug. 6 — When  Metro International , a publisher of free newspapers, moved into France in 2002, established competitors cried foul, and some of their workers took to the streets. Four years later, Metro and other free papers are fixtures of the French cityscape, accounting for one in five papers read in France, and publishers of paid-for dailies are considering free editions of their own. The about-face in France reflects a broader shift across Europe, as upstart free papers continue their rapid growth and publishers of existing papers, casting about for any way to retain readers, increasingly turn to giveaways. Last week, the  News Corporation , which publishes The Sun and The Times of London, confirmed plans to start a free newspaper in Britain next month. In France, Le Monde and Le Figaro are said to be work...

EA Invents New Holiday for Madden Release | ClickZ

EA Invents New Holiday for Madden Release | ClickZ EA declares the release day for Madden NFL 07 'Maddenoliday,' to give fans the day off to play. Each year Electronic Arts takes "truths" gleaned from fans of its Madden franchise to fuel the launch campaign for its new release. This year, the publisher has declared August 22, the release date for  Madden NFL 07 , a new holiday. "We picked up on a consumer truth that people really do treat the Madden launch day as a holiday," said Dana Glazer, senior manager of advertising at Electronic Arts. People call in sick, create fake jury summons and some break up with their girlfriends to free their schedule on launch day, Glazer said.

EA Places Dynamic Ads in Video Games | News - Advertising Age

EA Places Dynamic Ads in Video Games | News - Advertising Age The nascent in-game video advertising market got a boost today as Electronic Arts, the world's largest game developer, inked key deals and promised more to come. Dynamic ads in games can be changed and updated via web connection. Credit: AP   Games for Xbox, PCs EA said it will place dynamic advertising from Massive, the in-game ad network bought by Microsoft earlier this year, and from IGA Worldwide into a handful of Xbox 360 and PC titles this fall.  Dynamic ads in games can be changed and updated via web connection, while more traditional in-game advertising, such as billboards, require long lead times and cannot be refreshed. The publicized deals by EA put a virtual stamp of approval on the dynamic concept, and may convince more reticent marketers to try in-game advertising.  "EA's strategic commitment to the space is one that many leading advertisers have been waiting for," IGA's CEO, Justin Town...

Seven Predictions for the Future of Gaming - Businessweek

Electronic Arts COO David Gardner outlines seven key objectives Interrupted halfway through his keynote by a false fire alarm, EA's David Gardner described such issues as attracting more female gamers and facilitating more user-created content as a couple of prime objectives in the years ahead. 1. Female gaming: "If EA were to crack this market," Gardner said, it would be worth "a billion extra dollars per year in sales" for the publisher. "We've been talking about this for a long time, but it's a market we need to crack." He pointed out that The Sims, one of the world's most accessible franchises, was most popular with women under the age of 25 because "it's about building relationships, not developing motor skills or honing twitch abilities."

Seven Predictions for the Future of Gaming - Businessweek

Seven Predictions for the Future of Gaming - Businessweek : Electronic Arts COO David Gardner outlines seven key objectives Interrupted halfway through his keynote by a false fire alarm, EA's David Gardner described such issues as attracting more female gamers and facilitating more user-created content as a couple of prime objectives in the years ahead.

EA Invents New Holiday for Madden Release | ClickZ

EA Invents New Holiday for Madden Release | ClickZ : EA declares the release day for Madden NFL 07 'Maddenoliday,' to give fans the day off to play. Each year Electronic Arts takes "truths" gleaned from fans of its Madden franchise to fuel the launch campaign for its new release. This year, the publisher has declared August 22, the release date for Madden NFL 07, a new holiday. "We picked up on a consumer truth that people really do treat the Madden launch day as a holiday," said Dana Glazer, senior manager of advertising at Electronic Arts. People call in sick, create fake jury summons and some break up with their girlfriends to free their schedule on launch day, Glazer said. It might not be recognized by the government or employers yet, but for the gaming community, EA's agencies Weiden & Kennedy and Freestyle Interactive worked jointly to create Maddenoliday, which includes a TV, radio and online campaign. All ads lead to a Maddenoliday microsite,...

More Than Ever, Hollywood Studios Are Relying on the Foreign Box Office - New York Times

More Than Ever, Hollywood Studios Are Relying on the Foreign Box Office - New York Times LOS ANGELES, Aug. 6 — In 1998 the director  Bryan Singer  was asked to give a speech at the Tokyo International Film Festival to introduce his movie “Apt Pupil.” Mr. Singer, who often traveled to Japan , decided to surprise the crowd by speaking in Japanese. After a brief greeting, Mr. Singer hoped to say, “I look forward to seeing you after the film.” But instead he bungled the translation, suggesting that he was looking forward to having sex. The crowd gasped. “It was,” he said in an interview on Thursday, “a disastrous mistake.” So before he returned to Tokyo last week to promote “Superman Returns,” Mr. Singer said, he practiced his Japanese — a lot. Much has changed since, besides Mr. Singer’s mastery of Japanese, as Hollywood increasingly looks to global markets to bolster the bottom line. Movie attendance has declined in the United States over the last decade, forcing studios to cult...

Europe’s Papers Join the Cry of ‘Read All About It, Free’ - New York Times

Europe’s Papers Join the Cry of ‘Read All About It, Free’ - New York Times LONDON, Aug. 6 — When  Metro International , a publisher of free newspapers, moved into France in 2002, established competitors cried foul, and some of their workers took to the streets. Four years later, Metro and other free papers are fixtures of the French cityscape, accounting for one in five papers read in France, and publishers of paid-for dailies are considering free editions of their own. The about-face in France reflects a broader shift across Europe, as upstart free papers continue their rapid growth and publishers of existing papers, casting about for any way to retain readers, increasingly turn to giveaways. Last week, the  News Corporation , which publishes The Sun and The Times of London, confirmed plans to start a free newspaper in Britain next month. In France, Le Monde and Le Figaro are said to be working on free newspapers. And in Germany, where entrenched publishers have resisted the ...

Apple Mac for the rest of us: Compatibility with Microsoft Office

Compatibility with Microsoft Office First question from a PC users is "Can I read, write and edit Microsoft Office documents like excel, powerpoint, Word etc. To answer to this question simply - Yes you can, and with few alternatives. Easy solution - There is a Microsoft Office Version for Mac (). It includes Entourage (Outlook), Word, Powerpoint and Excel and works just like (or better ;-) than the Win version including full connectivity to Win based corporate networks. Mac can read office documents through iWork - Apple suite of applications with Keynote - presentation software far superior and simpler to use than Powerpoint, Pages (word processing and layout) and Numbers, latest addition set to replace Excel. All of the apps provide cross compatibility in reading and writing PC versions of the MS Office standards. Parallels Virtual PC will enable your Mac to have both. A full functioning Windows PC right inside your mac. Switching files between the two is matter of drag...

Apple Mac for the rest of us: Media playing software for music and video

Mac Media playing software for music and video iTunes manages, stores and plays all your photos, music and videos for free. Since there is a wealth of file formats out there, to be able to play more of them additional codecs will need to be downloaded to your mac. Codecs will make your mac able to recognize and play more of files that can be found on Internet and Windows PC system. Bits and pieces of software you need in order to play 99.99 types of media files -- music (mp3 mp4) and video (divx, avi, xvid, mov, wmv). Quicktime will play most of the open source file types like mp3, mp4, DV, HDV video andopen and preview practically every graphic/photo file known to man. For proffesional version which will give you access to advanced editing options of QT you will need to upgrade, however this is in most of the cases not necessary. Windows Media Video is played by Flip4Mac plug-in. It is free to download from here  or you can  upgrade to Pro version for 29$ . DIVX is ...

Conceptual 'CTRUS' football gets loaded with sensors, don't need no pump

Conceptual 'CTRUS' football gets loaded with sensors, don't need no pump We've heard of soccer balls that  play a tune when kicked , sure, and we're pumped to see the World Cup in 3D , but it's not often that someone comes up with a serious technological makeover for the sport that's nearly as old as life itself. CTRUS, however, is just that -- a theoretical revolution in soccer that begins with the all-important ball. To start with, a reinforced elastic structure means that CTRUS doesn't require any air. (So long, pump.) Next, GPS and RFID chips keep track of the ball's position at all times, and tell it to light up in different colors when it scores a goal or is accomplice to a nefarious violation. (Farewell, referee .) Last but not least, the sphere itself will report back with accelerometers that measure the ball's kick force and travel speed, and a camera that could (with magical software stabilization, of course) actually film action from ...

DailyTech - Sealand Prince Says No to PirateBay.org

DailyTech - Sealand Prince Says No to PirateBay.org PirateBay's plans threatened as Sealand's sovereignty is called into question Earlier this month, the people who run PirateBay.org announced  plans to purchase the man-made island called Sealand . Michael Bates, Prince and heir to Sealand, said in a  CBC  interview  that he has no intention of selling his micronation to any cause that violates international treaties. Oddly enough, Sealand was once home to nation founder Paddy Roy Bates’ pirate radio broadcasting operation. - See more at: http://www.dailytech.com/article.aspx?newsid=5800#sthash.C7aBxEFZ.dpuf

MediaTechBiz: Music's New Gatekeeper - WSJ.com

Music's New Gatekeeper - WSJ.com Music's New Gatekeeper - WSJ.com Apple has jettisoned some of the conventions of traditional music retailing -- notably, the practice of selling prime promotional spots to recording companies willing to pay for better visibility for their acts. But behind the scenes there's plenty of horse-trading going on that influences which songs are seen and purchased by iTunes customers...

MediaTechBiz: Zune - a story of a suicide player

Zune - a story of a suicide player It is supposed to be the  iPod  killer but based on all of the early news, Zune may be well on its way to shoot itself in a foot. Few times. Here is why: The form factor It is way too big. iPod comes in 3 unique form factors and the bestselling models of iPods are the Nano's (ex mini) with super small wearable recently available Shuffle making a splash as we speak according to Apple. Therefore, in terms of shear box size Zune is "attacking" only one out of many models - premium and the most expensive "iPod with video" and without success - it is bigger and carries less capacity. Zune is heavier, taller and wider than the biggest iPod.  It is 14.7 mm thick which makes it closer to Pocket PC than personal media player. Check the real life comparison  photos here  or  here . It may sound trivial, but can you imagine women and girls carrying this huge device in their purses and pockets when there is a smaller, colorful, cooler...

MediaTechBiz: Sue you, YouTube

Sue you, YouTube YouTube, a popular video sharing site is all over the news. After  youtube.com has been purchased by google.com  setting up a record milestone of $1.65 billion in stock in the developing saga of Bubble 2.0, the real issues started emerging, with a line of rights-holders ready to sue forming in front of the doors of video sharing site. From the early jokes made on Comedy Central's Colbert report, the cue of potential suers includes Universal Music,  Bayern Munich ,  FA Premier League ,  TimeWarner and even  individuals . Most of these are still in phase of verbal threats being laid out in public and can be seen as a tactic to cash in the best deal - with expectations and claims ranging in tens of millions. Universal chief executive Doug Morris, is most  recent quoted  executive threating YouTube. "The poster child for (user-generated media) sites are MySpace and YouTube," said Morris, according to a  transcript obtained by Reu...

MediaTechBiz: Reuters news video syndication

Reuters news video syndication Fancy the latest news from Iraq on your personal homepage? Reuters is advertising their content affiliation/syndication of video news branded as Reuters Video Player. This sounds like a smart move in building the market share or competing for eyeballs, an approach opposite to YouTube's. Hmm who will be faster... Is this another Bubble 2.o - eyeballs before profits?

MediaTechBiz: 4 seconds is the threeshold of user tolerance

4 seconds is the threeshold of user tolerance Akamai  and JupiterResearch  Identify ‘4 Seconds’ as the New Threshold of Acceptability for Retail Web Page Response Times says the press release.  The result is based on a study of 1058 online shoppers. If you are selling online make sure it shows up in less than 4!  For a full report fill in the form. Another usefull bit from this release is the insights in  "Net Usage Index for Retail" , which clearly shows where the internet shoppers are coming from.

MediaTechBiz: 'Ad Age' Search Marketing Fact Pack

'Ad Age' Search Marketing Fact Pack 52-Page Data Guide on Engines, Keywords, Sites and Studies. More info on AdAge.com "...About 80% of internet traffic begins at a search engine, according to Harris Interactive, and DoubleClick reports 41% of web users use search for simple navigation, typing a query to find a brand rather than typing a URL directly into their browser. And how the business has grown: the latest figures from Forrester indicate search marketing will be a $7 billion business this year. While it may not be as flashy as TV, search is one of the best ways to extend the life of a 30-second spot. Ignoring it is a stumble few marketers can afford, which is why Advertising Age has compiled its first comprehensive Fact Pack devoted to search marketing."

MediaTechBiz: Bestsellers in Electronics from amazon.com

MediaTechBiz: Bestsellers in Electronics from amazon.com Bestsellers in Electronics from amazon.com From the  top sellers in Electronics category on amazon.com. Canon digital cameras, Apple iPod and Sandisk dominate this broad selection followed by Garmin and Logitech and Sony followed by a long tail. Will be interesting to see how the category going to be shaped this Christmas, especially after Zune player is launched. The list is compiled by counting the top 100 items without discrimination between hardware or accessories. Checked on 2 Nov 2006.

MediaTechBiz: Top sellers in Computers & PC hardware on amazon.com

MediaTechBiz: Top sellers in Computers & PC hardware on amazon.com Top sellers in Computers & PC hardware on amazon.com From the top sellers in  Computers & PC hardware on amazon.com . The list is compiled by counting the top 100 items without discrimination between hardware or accessories. Checked on 2 Nov 2006.

MediaTechBiz: Computer & video games bestsellers from amazon.com

MediaTechBiz: Computer & video games bestsellers from amazon.com Computer & video games bestsellers from amazon.com From the  top 100 sellers in computer and video games  on amazon.com shows a roughly equal share between the 4 platforms: PC, Playstations, Xbox-es and Nintendos. The list is compiled by counting the top 100 items without discrimination between consoles, games and/or accessories. Checked on 2 Nov 2006, 2 weeks before PS3 launch.

MediaTechBiz: Nokia v Apple - phones to mp3

MediaTechBiz: Nokia v Apple - phones to mp3 Nokia v Apple - phones to mp3 The Finnish manufacturer said in an interview with Reuters that it was selling "huge amounts" of MP3 phones and predicted it will sell around 80 million of the devices this year, up from 46.5 million in 2005. The figures will make interesting reading for Apple which sold 8.7 million of its iPods in Q3, lagging well behind the total figure for MP3 phones. Although Apple is still by far the most popular dedicated player choice, MP3 phones are, according to Nokia, catching up. Tommi Mustonen, director at Nokia's multimedia unit told Reuters that "the technology is completely ready, and the change in consumers' habits has started". Paul Jackson, principal analyst at Forrester Research thinks Mustonen's comments are "aggressive... but definitely not hot air". He explained: "Yes it is true that Nokia may well have more music players than Apple at some point but it's ...

MediaTechBiz: Dove advertising campaigns beautifully

MediaTechBiz: Dove advertising campaigns beautifully Dove advertising is one of the rare examples of the 2.0 model working in the real life. The demystifying our idea of beauty and glamour while reaching out to your audiences (consumers) and creating the communities makes this an excellent example of the brand building campaign that connects to the potential customers. The inversion of the glamour formula is done extremely intelligent. Column by  adage.com.  Website  dove.com  and  campaignforrealbeauty.com Dove is the brand of  Unilever . No information of dove market share but her eis a quote from their annual report: "Vitality is now central to our HomeandPersonal Carebusiness. The Dove Campaign for Real Beauty, the OmoDirt is Good campaign and the Lifebuoy Handwashing campaigns in Asia are tangible programmes that bring Unilever’s vitality mission to life in our Home and Personal Carebrands. The new Dove Cool Moisturerange was launched in North America...

MediaTechBiz

"We understand now that piracy is a business model " at Mipcom, Disney co-chair Anne Sweeney has broken with studio convention and recognised piracy as a business model to compete with, as opposed to simply an illegal threat to be battled. Sweeney's pragmatic conversion came after seing - within 15 minutes of the ABC network premiere of Despearate Housewives - a high-quality, ad-free version that had appeared on P2P networks. “We understand now that piracy is a business model. Reported on paidcontent.org and netribution.co.uk

MediaTechBiz

MediaTechBiz : Convergence of media technologies and the resulting impact on the business models of how what we know today as "Media" and "content" is produced, marketed, distributed and consumed. The raising internet 'mind share' in developed world countries with high internet penetration is showing how the 'old media' namely TV and Print is loosing ground to the 'new', Internet based media and new channels like gaming. This process is going to take a while and the generations of new citizens are already raised with entirely new habits and expectations, fully imersed in the digital culture of the future...

Paulo Ito, el autor del mural anti Mundial, teme por lo que pueda pasar si Uruguay es campe�n | Mundial Brasil 2014, Arte, Protesta - Am�rica

Paulo Ito, el autor del mural anti Mundial, teme por lo que pueda pasar si Uruguay es campe�n | Mundial Brasil 2014, Arte, Protesta - Am�rica : provocativo

Someone in Palo Alto Would Like Their Missing Drone Back, Please | Re/code

Someone in Palo Alto Would Like Their Missing Drone Back, Please | Re/code : contacted by Re/code, the person who responded did not reply to questions about his or her identity, but said there were no promising leads yet. By the way, the Palo Alto Police Department sought to clarify that this was not, in fact, its drone, in case that was implied by the wording of the ad. Palo Alto Police          ✔   @PaloAltoPolice Follow LOL. That's not ours - we do NOT use drones. #DroneFreeSince1894 RT @ lizgannes : Someone lost their pet in Palo Alto. pic.twitter.com/RoY42zqEch 2:31 AM - 22 May 2014