Electronic Arts COO David Gardner outlines seven key objectives
Interrupted halfway through his keynote by a false fire alarm, EA's David Gardner described such issues as attracting more female gamers and facilitating more user-created content as a couple of prime objectives in the years ahead.
1. Female gaming: "If EA were to crack this market," Gardner said, it would be worth "a billion extra dollars per year in sales" for the publisher. "We've been talking about this for a long time, but it's a market we need to crack." He pointed out that The Sims, one of the world's most accessible franchises, was most popular with women under the age of 25 because "it's about building relationships, not developing motor skills or honing twitch abilities."