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BBC 2.0 or 'Creative future' strategy

Here is a series of articles on the topic of Beebs future plans:

BBC reveals broadband ambitions
The BBC has laid out an ambitious plan to launch a series of broadband services for teenagers and across the key content areas of sport, music, knowledge, health and science.
Wide-ranging proposals to increase the BBC's broadband content emerged as a key pillar of the corporation's new programming and content plan, Creative Future, revealed today by the BBC director general, Mark Thompson.

http://media.guardian.co.uk/bbc/story/0,,1761169,00.html

BBC Creative Future: the key points
Programming and content initiatives arising from the Creative Future review include:

· Drama: create fewer titles with longer runs, find outlets for outstanding writers and promote the programmes audience like best such as EastEnders, Casualty and Holby City.

· Comedy: improve the programme supply across all platforms, pilot more shows, find new talent and build the big hits for BBC1.

· Create n
ew teen brand content delivered via existing broadband, TV and radio services, including a new long-running drama and comedy, factual and music content. Aims to fill a perceived gap in BBC output aimed at 12- to 16-year-olds - broadly between programming currently offered by digital TV channels BBC3 and CBBC.

· Sharper age focus for
the CBeebies and CBBC brands and integrate all children's content - including online and radio - under these brands.

· Shift resources
into continuous news on TV, radio, broadband and mobile, making News 24 the centre of the TV offering, moving talent to the service and breaking stories.

· Im
prove sports and entertainment journalism and appoint a specialist sports editor.

· Create one single, cross-pl
atform BBC music strategy and develop big events like this autumn's first BBC Electric Proms. More personalisation of music output, enabling people to create the equivalent of their own radio station.

· Take enter
tainment seriously, learn from the world of video games and experiment with commissioning for new platforms.

· New broadban
d portals based around key content areas including sport, music, knowledge building, health and science.

· Commis
sion more cross-platform content.

· Relau
nching the BBC's website to include more personalisation, richer audiovisual and user-generated content

· Pilot an online knowledge buildi
ng project, Eyewitness: History, enabling people to record and share their memories and experiences of any day over the last 100 years.

http://media.guardian.co.uk/newmedia/story/0,,1761038,00.html

BBC Creative Future: Mark Thompson's speech in full
Mark Thompson's speech to BBC staff on April 25
http://media.guardian.co.uk/broadcast/story/0,,1761061,00.html

BBC reaches out to new generation
The BBC risks "losing a generation forever" if it does not adopt the radical and wide ranging programming and content plans unveiled today, according to director general Mark Thompson.

http://media.guardian.co.uk/broadcast/story/0,,1761049,00.html

BBC reveals broadband ambitions
The BBC has laid out an ambitious plan to launch a series of broadband services for teenagers and across the key content areas of sport, music, knowledge, health and science
http://media.guardian.co.uk/newmedia/story/0,,1761182,00.html

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