Octagon's Passion DriversTM Analysis Enhances Sponsorship Marketing Programs with Unique Insights into the Passions That Motivate Canada's Hockey, Golf and Olympics Fans
A new research study conducted by Octagon quantifies for the first time the key factors that ignite the passion Canadian fans have for ice hockey, golf and the Winter Olympics. Octagon's unique Passion DriversTM research provides sports marketers and rights-holders quantifiable data that explains for the first time "why fans are fans." These insights better enable marketers to create more compelling, targeted and cost-effective leveraging programs supporting their sports sponsorships.
At the Sponsorship Marketing Council of Canada conference in Toronto, Rick Dudley, President and CEO of Octagon Worldwide, and Kim Smither, Managing Director of Octagon Canada, today announced the findings of the study conducted earlier this year among more than 1,200 Canadian sports fans.
"For years, we have quantified the 'who, what, where and when' about sports fans. Now, we can quantify and know the 'why'," said Dudley. "Passion DriversTM analysis fills a significant void in the sports marketing industry. Our proprietary analysis combined with existing demographic and psychographic data provide marketers a more full dimensional portrait of consumers as sports fans.
In the past year, Octagon, one of the world's leading sports and entertainment marketing companies, has conducted Passion DriversTM studies in the U.S., U.K. France, South Africa, China and Australia encompassing 20,000 fans in 26 sports. "At a time when rights fees are escalating and sports sponsorship as a first-tier marketing strategy requires greater accountability, it's imperative for marketers to have a tool that can truly help them harness the power of sponsorship to differentiate their brands, grow sales and engage consumers in meaningful ways," Dudley said.
http://www.ccnmatthews.com/news/releases/show.jsp?action=showRelease&searchText=false&showText=all&actionFor=591467
A new research study conducted by Octagon quantifies for the first time the key factors that ignite the passion Canadian fans have for ice hockey, golf and the Winter Olympics. Octagon's unique Passion DriversTM research provides sports marketers and rights-holders quantifiable data that explains for the first time "why fans are fans." These insights better enable marketers to create more compelling, targeted and cost-effective leveraging programs supporting their sports sponsorships.
At the Sponsorship Marketing Council of Canada conference in Toronto, Rick Dudley, President and CEO of Octagon Worldwide, and Kim Smither, Managing Director of Octagon Canada, today announced the findings of the study conducted earlier this year among more than 1,200 Canadian sports fans.
"For years, we have quantified the 'who, what, where and when' about sports fans. Now, we can quantify and know the 'why'," said Dudley. "Passion DriversTM analysis fills a significant void in the sports marketing industry. Our proprietary analysis combined with existing demographic and psychographic data provide marketers a more full dimensional portrait of consumers as sports fans.
In the past year, Octagon, one of the world's leading sports and entertainment marketing companies, has conducted Passion DriversTM studies in the U.S., U.K. France, South Africa, China and Australia encompassing 20,000 fans in 26 sports. "At a time when rights fees are escalating and sports sponsorship as a first-tier marketing strategy requires greater accountability, it's imperative for marketers to have a tool that can truly help them harness the power of sponsorship to differentiate their brands, grow sales and engage consumers in meaningful ways," Dudley said.
http://www.ccnmatthews.com/news/releases/show.jsp?action=showRelease&searchText=false&showText=all&actionFor=591467