Fifa, world football’s governing body, has announced that Budweiser owner Anheuser-Busch has become the first company to sign up as a World Cup sponsor from 2007 to 2014.
Budweiser has been the official beer at every Fifa World Cup since 1986 and the extension of the partnership by a further eight years gives brewing giant Anheuser-Busch global rights to both the 2010 World Cup in South Africa and the 2014 tournament.
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Fifa president Joseph Blatter said: “The fact that Anheuser-Busch is extending its involvement with Fifa is testimony to the immense appeal of football as a game and to Fifa as a superior marketing platform for transporting a brand far and wide around the world.”
Under the new sponsorship structure from 2007 onwards, Fifa is seeking six World Cup sponsors. Companies will bid on the right to category exclusivity, brand association through the use of Fifa’s event marks, select marketing assets and perimeter board signage at both the World Cup and the Confederations Cup competitions.
The deal also allows the Budweiser maker to continue its specific marketing programmes, notably the Budweiser Man of the Match Award and the Budweiser Cup six-on-six football tournament featuring teams from around the world.
http://www.mad.co.uk/Main/News/Articlex/2171402dad9641aeac842539eacc8d87/Bud-brewer-strikes-new-footie-deal.html
Budweiser has been the official beer at every Fifa World Cup since 1986 and the extension of the partnership by a further eight years gives brewing giant Anheuser-Busch global rights to both the 2010 World Cup in South Africa and the 2014 tournament.
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Fifa president Joseph Blatter said: “The fact that Anheuser-Busch is extending its involvement with Fifa is testimony to the immense appeal of football as a game and to Fifa as a superior marketing platform for transporting a brand far and wide around the world.”
Under the new sponsorship structure from 2007 onwards, Fifa is seeking six World Cup sponsors. Companies will bid on the right to category exclusivity, brand association through the use of Fifa’s event marks, select marketing assets and perimeter board signage at both the World Cup and the Confederations Cup competitions.
The deal also allows the Budweiser maker to continue its specific marketing programmes, notably the Budweiser Man of the Match Award and the Budweiser Cup six-on-six football tournament featuring teams from around the world.
http://www.mad.co.uk/Main/News/Articlex/2171402dad9641aeac842539eacc8d87/Bud-brewer-strikes-new-footie-deal.html