Fwd: As Google gets smarter, peeks under the hood are more fascinating than ever.

To view this email in your browser, click here Phew: Roger's been busier than ever this month. From RankBrain to the A.I. behind Google Translate, from a study of a million page-1 URLs to a framework for building your own hypotheses that could be neither simpler nor more effective, this is a jam-packed issue of the Moz Top 10. Hope you enjoy it! The Great A.I. Awakening Fair warning: We're starting this issue off with a long one from the New York Times Magazine. The depth and intrigue in this story about how Google has used deep learning and the beginnings of A.I. to improve one of its core services, Google Translate, make it a fantastic read. Tactical Keyword Research in a RankBrain World RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Dr. Pete Meyers explains. Introducing Our Hypothesis Framework Developed for CRO but applicable to nearly everything, this deceptively simple framework for hypotheses is truly a piece of art. It's coming with us to every planning session we set going forward. Finally Going Mobile-Friendly, but on a Collision Course with Google's Mobile-First Index [Case Study] As you may have read in previous issues, Google's index has been shifting toward "mobile-first," making mobile pages the default pages for ranking purposes. SEL columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Goodbye News, Hello Top Stories Last week, Google launched "Top Stories," replacing the "In the news" results in SERPs. What are the Top Stories, who's ranking in them, and what does it signal about Google's plans for news?       How Google May be Slowing Down AMP by Not Using Direct Links to Publishers We've seen how Google changes the URLs for Accelerated Mobile Pages, placing them on google.com instead of their publishers' domains. In this piece, Danny Sullivan explores how that may be running counter to the central purpose of AMPs. How to Rank Number One in Google: A Study of 1 Million Pages Keeping up with the ways we can rank in the SERPs is a continual slog, and it's always a good idea to refresh your logic with more data. In this piece, Matthew Barby shares his takeaways from an analysis of a million page-1 URLs. The 10 Types of Content That Work Best for SEO - Whiteboard Friday After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy. A People Ops Veteran on Navigating the Gnarliest Conversations A wonderfully insightful piece from First Round Capital, which has published *so much* great content in its "First Round Review." This post offers advice from a seasoned HR professional on how to go about the most difficult conversations in your professional life. Ikea Renames Its Products after Common Google Searches in New Ad And now for something sillier: IKEA recently had some fun renaming its products to what people might search for in order to find them. The results still have us chuckling. :-) Need to subscribe to the Moz Top 10? Sign up here. Have something Top 10-worthy? Send suggestions to our editors by emailing audience@moz.com.  Copyright © 2016 SEOmoz, Inc. All rights reserved To unsubscribe please click here.  Moz, 1100 2nd Ave, Suite 500, Seattle, WA 98101