Consumer Survey of 6,000 Teens Reveals the Power of Amazon, Apple, Snapchat and Netflix - Pg.2 - TheStreet

Consumer Survey of 6,000 Teens Reveals the Power of Amazon, Apple, Snapchat and Netflix - Pg.2 - TheStreet: Apple is expected to launch the Apple Watch 3 later this year, but teens aren't the only ones who aren't jumping up and down to buy the product. Marketing firm Fluent found that out of 1,350 Americans surveyed, just 5% of the participants who didn't already own a smartwatch said they planned to buy an Apple Watch. Instead, most buyers of the device appear to be those who already own an Apple Watch, with 42% of that group saying they would "definitely" buy a new one.�"Apple Watch owners aren't a diminishing group, but they aren't a growing group, either," Fluent Chief Marketing Officer Jordan Cohen said in an email.