I Thought I Understood the American Right. Trump Proved Me Wrong. - The New York Times

I Thought I Understood the American Right. Trump Proved Me Wrong. - The New York Times: It is a short leap from advertising and reality TV to darker forms of manipulation. Consider the parallels since the 1970s between conservative activism and the traditional techniques of con men. Direct-mail pioneers like Richard Viguerie created hair-on-fire campaign-fund-raising letters about civilization on the verge of collapse. One 1979 pitch warned that “federal and state legislatures are literally flooded with proposed laws that are aimed at total confiscation of firearms from law-abiding citizens.” Another, from the 1990s, warned that “babies are being harvested and sold on the black market by Planned Parenthood clinics.” Recipients of these alarming missives sent checks to battle phony crises, and what they got in return was very real tax cuts for the rich. Note also the more recent connection between Republican politics and “multilevel marketing” operations like Amway (Trump’s education secretary, Betsy DeVos, is the wife of Amway’s former president and the daughter-in-law of its co-founder); and how easily some of these marketing schemes shade into the promotion of dubious miracle cures (Ben Carson, secretary of housing and urban development, with “glyconutrients”; Mike Huckabee shilling for a “solution kit” to “reverse” diabetes; Trump himself taking on a short-lived nutritional-supplements multilevel marketing scheme in 2009). The dubious grifting of Donald Trump, in short, is a part of the structure of conservative history.