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The Great Retail Apocalypse of 2017 - The Atlantic

The Great Retail Apocalypse of 2017 - The Atlantic: Many young people are driven by the experiences that will make the best social media content—whether it’s a conventional beach pic or a well-lit plate of glistening avocado toast. Laugh if you want, but these sorts of questions—“what experience will reliably deliver the most popular Instagram post?”—really drive the behavior of people ages 13 and up.

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