Understanding Baby Boomers ... and How to Cater to Them By taking stock of boomers’ unique aspirations and behaviors, consumer-facing companies can better serve this flourishing and wealthy generation with more timely and relevant offers that address its changing lifestyle needs.

Understanding Baby Boomers ... and How to Cater to Them



By taking stock of boomers’ unique aspirations and behaviors, consumer-facing
companies can better serve this flourishing and wealthy generation with more timely
and relevant offers that address its changing lifestyle needs.