Based on 138 countries, Digital TV Research estimated 254 million additional pay TV subscribers (up by 35%) between 2010 and 2016 to take the global total to 969 million.
According to the Global Pay TV Subscriber Databook, digital cable TV created the most additions by platform – at 256 million between 2010 and 2016. However, analog cable TV lost 218 million subscribers; dampening overall cable gains. There were 76 million extra subs for IPTV to nearly quintuple its total. Satellite TV added 77 million and pay DTT 5 million.
Excluding analog cable TV, digital pay TV rocketed from 380 million subscribers in 2010 onto 852 million at end-2016.
Published in June 2017, the Global Pay TV Subscriber Databook report covers 250 pages in two parts:
• A PDF giving a global Executive Summary, comparison tables and rankings.
• An excel workbook providing data (2010-2016) for each of the 138 countries covered, comparison and ranking tables. | | | | |
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