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from Peter Thiel's book, Zero to One � GitHub

from Peter Thiel's book, Zero to One � GitHub: Seven Questions All Businesses Must Answer

The Engineering Question: Can you create breakthrough technology (vs. incremental improvement)?

The Timing Question: Is now the right time to start this particular business?

The Monopoly Question: Are you starting with a big share of a small market?

The People Question: Do you have the right team?

The Distribution Question: Do you have a way to not just create but deliver your product?

The Durability Question: Will your market position be defensible 10 and 20 years into the future?

The Secret Question: Have you identified a unique opportunity that others don't see?

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