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Cambridge Analytica misled MPs over work for Leave.EU, says ex-director

Cambridge Analytica misled MPs over work for Leave.EU, says ex-director: Nix worked as a financial analyst in Mexico and the UK before joining SCL, a strategic communications firm, in 2003. From 2007 he took over the company’s elections division, and claims to have worked on�more than 40 campaigns�globally. Many of SCL’s projects are secret, so that may be a low estimate. He set up Cambridge Analytica to work in America, with investment from US hedge fund billionaire Robert Mercer. He has been both hailed as a visionary – featuring on�Wired’s list�of “25 Geniuses who are creating the future of business” – and derided as a�snake oil salesman.

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