MasterCard Hopes to Engage With Mini-Drama : "MasterCard's new short film, produced by Turner Network Television (TNT), aims to engage consumers with the company's brand both online and off. 'Late: A MasterCard Mini-Drama' will premiere Saturday night, when it will also be made available on TNT.tv, TNT on AOL, and MasterCard's Priceless.com community site. After the premiere presentation, Late will air again on TNT the following four weekends, during the TNT Drama Lounge featured film. Beginning in October, it will also be available to viewers as a standalone offering on TNT on Demand, and embedded in two featured TNT films. 'This is part of our strategy around emerging media, and we continue to look for ways to deliver unique and compelling content through our new media extensions,' Michael Lao, VP of global media for MasterCard Worldwide, told ClickZ. 'Much like many of our other programs, our primary objective is to engage and interest consumers,...