Football mobile portal scores with users : "" (Via .) When Lufthansa, one of the world’s biggest airline carriers, wanted to reach out to a younger, sports-loving audience for the football World Cup in Germany, they asked 12snap, a mobile marketing specialist in Germany, for help. The result was a mobile portal dedicated to football. Tuesday, 30 May, 2006 Lufthansa mobile portal is available to both Lufthansa customers and to people who happen to come across an advert for the airline. Bastian Lehmann, global account manager at 12snap, says: “With just a few clicks, people can access the latest World Cup results and download specially designed football services and content, such as games, video clips, and competitions.” Lufthansa, as the official partner of the German Soccer Association (DFB) and of champion club FC Bayern Munich (FCB), is in the ideal position to offer this kind of service. The mobile portal is part of the Lufthansa – Partner of Football campaign, which also ...