Eurosport’s The Cube could be the biggest innovation of this Winter Olympics – Digital Sport: After becoming the first British athlete ever to win back-to-back Winter Olympic titles, Yarnold spoke to former triple jump Summer Olympic champion Jonathan Edwards in Eurosport’s The Cube – a novel approach to broadcasting which brings the presenter and guest into an immersive studio where the background can change, allowing for videos to be presented on the walls and floor instead of relying on a single TV screen or indeed a green screen which can only be seen by the TV viewers.
When an event like an Olympic Games comes around, innovation often takes over. Anything to make athletes go faster or further, or to make the social media experience better for fans is rolled out for the big event. And for broadcasters this is no different: every year seems to bring some new technological element into the mix. This year, some Virtual Reality has joined live streaming in the repertoire of the broadcasters, whilst Eurosport’s The Cube could be really revolutionary.
When an event like an Olympic Games comes around, innovation often takes over. Anything to make athletes go faster or further, or to make the social media experience better for fans is rolled out for the big event. And for broadcasters this is no different: every year seems to bring some new technological element into the mix. This year, some Virtual Reality has joined live streaming in the repertoire of the broadcasters, whilst Eurosport’s The Cube could be really revolutionary.