THE PSYCHOLOGY OF CORPORATION: HOW IDENTITY INFLUENCES BUSINESS | Journal of Business Strategy | Vol 5, No 1
THE PSYCHOLOGY OF CORPORATION: HOW IDENTITY INFLUENCES BUSINESS | Journal of Business Strategy | Vol 5, No 1: Understanding the fundamental identity of one's company—the source of its traditions and shared values—can help explain and foreshadow success and failure in business. In fact, it may be the principal internal influence on the company