Coke focuses on user content in digital World Cup promotion: "Coca-Cola has embraced user-generated content as part of a major digital marketing drive to promote its sponsorship of the World Cup."
(Via nma.co.uk.)
Coke focuses on user content in digital World Cup promotion: "Coca-Cola has embraced user-generated content as part of a major digital marketing drive to promote its sponsorship of the World Cup."
(Via nma.co.uk.)