Playboy’s Q1 Details: International+Digital More Than Domestic TV: "In Playboy’s Q1 earnings call last week, some more details on the digital media business, from the call transcript: ‘In online, revenues increased nearly 20% to $13.2 million, although increased investments in technology, infrastructure and people resulted in lower profit margins. The online revenue growth came from the subscription side of the business and was the result of the acquisition that we made last fall…’
‘We’ve already launched a successful pay per minute service on our website…In addition, we are also increasing the lifestyle elements of our free site, which will allow us to capitalize on the growth in online advertising sales in the second half. These new elements will include lifestyle non-nude features, and will include capabilities such as interactivity and community-based services that we are developing and will be launching mid-year.
‘The new media digital platforms of international, online and wireless have become significant in size. Indeed, in Q4 last year their combined revenues equaled domestic TV and in this year’s first quarter, surpassed domestic TV by more than $4 million. These are far from ancillary businesses anymore.
Online advertising revs: it is in the seven digits and it has increased as a result of the acquisition of the website business that we bought in the fall…we expect the free site, lifestyle type advertising to increase as we provide more opportunity for inventory on our site.’
(Via paidContent.org.)