@ We Media: Trust, In Statistics

@ We Media: Trust, In Statistics: "We’re in studio one at BBC Television Centre at there’s a great buzz. First off, Jeremy Vine opened with some statistics on trust: some of these we’ve heard before but this theme is critical to the concept of ‘we media’ - is there really so much mistrust of mainstream media sources, and has that contributed to the popularity of blogs? Twenty-eight per cent of those surveyed stopped using a media source because it lost their trust. Blogs were trusted more than the government in Nigeria and Egypt; the government is trusted more as a source in the US and the UK.

(We’re watching Jeremy presenting these stats as Peter Snow-style virtual columns in a real newsroom: ‘If I look as if I’m groping for these numbers, it’s because they’re not really here,’ he quips.)

The standout fact here was on age groups and the media sources they trust the most. TV and newspapers are trusted more than the web in every age group apart from 18-24 year-olds, and that’s the shape of the future.

Our We Media coverage is sponsored by Congoo

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(Via paidContent.org.)