Football titles go mobile, online - and out to a wider audience than ever
This week's extension of Electronic Arts' licensing deal with FIFA to 2014 will give the publisher the time to realise its ambitions to bring its football proposition beyond traditional gaming, a senior exec at the firm has told GamesIndustry.biz.
The new deal, which runs from 2007 through to 2014, is designed to allow EA to continue to build football offerings in the mobile and online spaces as well as the traditional interactive gaming market.
EA sets sights beyond console football with FIFA deal // GamesIndustry.biz: ""
This week's extension of Electronic Arts' licensing deal with FIFA to 2014 will give the publisher the time to realise its ambitions to bring its football proposition beyond traditional gaming, a senior exec at the firm has told GamesIndustry.biz.
The new deal, which runs from 2007 through to 2014, is designed to allow EA to continue to build football offerings in the mobile and online spaces as well as the traditional interactive gaming market.
EA sets sights beyond console football with FIFA deal // GamesIndustry.biz: ""