PJM News - NeoMedia Announces New Business Win: 12snap to Generate Mobile Soccer Excitement for Lufthansa (8381597/BW)
NeoMedia Announces New Business Win: 12snap to Generate Mobile Soccer Excitement for Lufthansa
MUNICH, Germany & FT. MYERS, Fla., Apr. 27, 2006 (Business Wire) -- 12snap AG, an award-winning leader in mobile marketing and entertainment applications, and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced it has signed an agreement with Lufthansa to leverage 12snap's expertise to "mobilize" the cross-media communication of Lufthansa's involvement in soccer in Germany. 12snap prevailed in a multi-company pitch.
Lufthansa, the official partner of the German Soccer Association (DFB) and of record-holding champion club FC Bayern Munich (FCB), is now putting increased emphasis on its mobile strategy. Soccer fans will be able to receive a comprehensive mobile entertainment package from Lufthansa, ranging from soccer-themed content and games, to competitions, video clips and an interactive quiz. At the heart of the mobile concept is 12snap's technology platform, which has been the basis for executing its creative and award-winning mobile marketing campaigns for several years.
MUNICH, Germany & FT. MYERS, Fla., Apr. 27, 2006 (Business Wire) -- 12snap AG, an award-winning leader in mobile marketing and entertainment applications, and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced it has signed an agreement with Lufthansa to leverage 12snap's expertise to "mobilize" the cross-media communication of Lufthansa's involvement in soccer in Germany. 12snap prevailed in a multi-company pitch.
Lufthansa, the official partner of the German Soccer Association (DFB) and of record-holding champion club FC Bayern Munich (FCB), is now putting increased emphasis on its mobile strategy. Soccer fans will be able to receive a comprehensive mobile entertainment package from Lufthansa, ranging from soccer-themed content and games, to competitions, video clips and an interactive quiz. At the heart of the mobile concept is 12snap's technology platform, which has been the basis for executing its creative and award-winning mobile marketing campaigns for several years.