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IAB: Comply With MRC Audits

Papers' Web Hopes Dim a Bit - WSJ.com : "Underlining this pressure is a shift under way within Internet advertising. The ad formats that have so far proved strongest for newspapers -- banner ads, pop-ups and listings -- are losing ground to formats such as search marketing. Ad buyers say automotive, entertainment, financial-services and travel companies -- all major newspaper advertisers in print and online -- are aggressively shifting dollars into search marketing. "

Rob Hayes, First round Capital Rob joined First Round Capital in 2006. Rob came to First Round Capital from Omidyar Network where he was their first venture investor. He led most of Omidyar Network's initial venture capital deals and later built and ran the technology investing group. Jeff Clavier, SoftTech VC Based in Palo Alto (CA), Jean-Francois "Jeff" Clavier is the Founder and Managing Partner of SoftTech VC, a firm doing angel investments and providing consulting services to early stage consumer Internet startups. Jeff will typically get involved as an advisor, board member or part-time executive, focusing on business development, fund raising, and strategy matters. If you're getting ready to start a Web 2.0 business, or you're looking for startup funding from angels or VCs, this workshop is for you. Learn how to put together and refine a pitch for Web 2.0 investors, and get a crash course on how to get your web startup off the ground. Workshop topics will i

By: Ismael Ghalimi is CEO of Intalio, the industry leader in Open Source BPM. Ismael has been referred to by many as a technology visionary, and strategic industry leader. Having founded Intalio in 1999, Ismael put together the world-class engineering team that created the first standards-based Business Process Management System (BPMS), defining the scope and functionality for this new brhttp://www2.blogger.com/img/gl.link.gifeed of enterprise software. This workshop will focus on how to move your business onto the latest and greatest Web 2.0 applications, many of which are offered at low or no cost. The workshop will review popular Web 2.0 applications currently provided for email, spreadsheets, wikis, databases, accounting, and other business services. Come learn how to get your business rolling in the world of Web 2.0! __________________________________________________ What is it? A way to be: very productive with limited staff on multiple locations, very fast and in real-time. &qu

Google buys DoubleClick for $3.1 billion in cash - MarketWatch

It's the Conversation Economy, Stupid Once upon a time, we were consumers. We consumed things. We took in the messages that were communicated to us. We didn't really get to talk back. If we had a good or bad experience with a product or service—we told a friend. Maybe that friend told a friend. Maybe, just like the shampoo commercial from advertising's golden age, "They'll tell two friends, and they'll tell two friends, and so on, and so on…." Marketers are finding themselves in an increasingly frantic race to get people talking about their brands. The desire to produce something "viral" is nearly ubiquitous in the marketing world. But it's unclear who exactly "consumers" are these days. We don't even know what that word means any more. Can consumers be producers? Yes. Can they be users? Yes. Can they be active participants, members of niche communities, or even critics capable of effectively mobilizing others? Yes, yes, and yes

MediaPost Publications - Web 3.0: This Time It's Personal - Eighteen-year-old New Yorker Sophie is not trying to catch up to the accelerating pace of Web change. The Web is trying to catch up to her. Once the school day ends, she says, the line blurs between online and offline. She does her homework with the chat client open. "Wikipedia is probably my best friend right now," she says, adding that Wi-Fi means she's always connected. She dips in and out of fashion blogs, big media like InStyle.com, and forums. MySpace profiles, with their mediocre design and look-at-me explicitness hold little appeal. "There is something very contrived about it," she says. As a beta tester for CondeNet's new Flip.com, Sophie found something closer to the blend she was looking for - high media production values applied to user-generated content and woven into social networking. She chose the "sponsor" for her profile page (Vera Wang) and she used Web tools to mak

Google's Revolution May Not Be Televised First Google began selling video ads on YouTube. Now, through a partnership with EchoStar Communication's Dish Network satellite TV service, Google is extending its advertising reach to place commercials on your tube. The move makes sense for the search giant, which already dominates online advertising and has begun selling radio and print ads. The endgame is to become a one-stop shop for marketers looking to target audiences across all media. But can Google revolutionize the way 30-second TV spots are bought and sold? Don't bet on it. What makes Google (GOOG) an online advertising force doesn't readily translate to the offline world.

DoubleClick to Set Up an Exchange for Buying and Selling Digital Ads - New York Times DOUBLECLICK, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce today that it is setting up a Nasdaq-like exchange for the buying and selling of digital advertisements.

Wave of Widgets Spreads on the Web - washingtonpost.com The standard Internet advertisement is so familiar that most people tune it out: a billboard stripped across the top of a Web site, waiting for consumers to surf by and maybe click on it. Now a young generation of online-ad creators are pushing a newer idea: putting a brand on a mini-site so fun or useful -- a video game or a spruced-up calculator or a live sports update -- that people download it, paste it on their personal blogs or social networking sites, use it again and again and share it with friends

Web Attack Martin S. Sorrell, CEO of advertising agency WPP Group, sues two blogging ex-colleagues for a Web hate campaign in which, he says, they smeared him and his former lover. The Washington Post grapples with a surge in online comments that read like the racist garbage on neo-Nazi Web sites. Home Depot's (HD ) CEO goes into an emergency huddle with his crisis management team after 14,000 bilious customers storm an MSN (MSFT ) comment room. The venom of crowds isn't new. Ancient Rome was smothered in graffiti. But today the mad scrawls of everyday punters can coalesce into a sprawling, menacing mob, with its own international distribution system, zero barriers to entry, and the ability to ransack brands and reputations. No question, legitimate criticism about companies should get out. The wrinkle now is how often the threats, increasingly posted anonymously, turn savage. Even some A-list bloggers are wondering if the cranks are too often prevailing over cooler heads....

'Tweens' tap into the Web - baltimoresun.com Webkinz.com is one of a growing number of social-networking sites aimed at the teen set, many of whom have watched older siblings interact online at places such as MySpace.com and want some of the action for themselves. And businesses are more than happy to grab the attention of the newest generation of networkers. Such "tweens," children roughly ages 6 to 12, spend as much as $40 billion per year - up from $6 billion in 1989 - and help their parents decide how to spend another $200 billion annually, according to a survey by PreteenPlanet.com. That makes them an attractive demographic, particularly in the online world where, until recently, they had been largely ignored. "This is an underserved audience," said Anastasia Goodstein, who last month published a book on children and the Internet called Totally Wired: What Teens and Tweens are Really Doing Online. "I think you'll continue to see new companies

New Media Revolution Winners And Losers - Forbes.com Media companies are either about to enter a new dark age or experience a glorious revolution. Any kind of content that does not have value in the immediate "live" moment is, or will soon experience, a collapsing business model. Advertising on TV will vanish as we know it as home media servers take over command of home entertainment and step past it. Movies will quickly lose the DVD sales income that help inflate their budgets beyond what the cinema can recoup. Cinemas themselves will be under threat as home screen sizes grow to theater-sized proportions. Even the venerable book will be threatened when some time in the near future a "digital ink" media becomes as cheap and cheerful as paper. Why buy a Harry Potter book when you can download it for free from a book p2p network to your cheap digital paper?

Who Wins on the Search Engines? | TIME : "Bill Tancer is general manager of global research at Hitwise. Has America gone insane? Season six for American Idol has caused us to ask some fundamental questions about the reality television phenomenon. Show judge Simon Cowell repeatedly chides contestants, "This is a singing competition." But is it really? When talented singers such as Gina Glocksen are voted off in favor of a tone-deaf Sanjaya Malakar, with his trainwreck performances, the question is whether Idol is really a singing competition, or something altogether different. "

Google Launches National TV-Ad-Sales Test on Echostar NEW YORK (AdAge.com) -- Google is making its entree into TV with a bang, announcing it has teamed with Echostar to offer a national, auction-based ad-sales system for inventory running on 120-plus cable TV networks, and offering second-by-second commercial ratings for the buys made through the system. 120-plus cable channels In a few short months, the service will be up and running as a closed trial. Already advertisers such as Intel, E-Trade and 1800Flowers have decided to participate. The launch marketers and agencies will be able to go into their existing AdWords account and access a TV-advertising account. They can elect to have their ads run on any of Echostar's 120-plus cable channels available and buy by daypart. Or marketers could ask a recommendation engine to generate a plan based on the demos a marketer is trying to reach. ...

informitv - SkyCast video sharing site brings Google Video to Sky

informitv - BBC mobile TV streams into trial service : "Subscribers with 3G phones will be able to watch BBC One, BBC Three and BBC News 24, with the exception of some sport and acquired programmes for which mobile rights have not been obtained. They will also be able to listen to Radio�1, 1Xtra, Radio�2, Radio 3, 4, 6, BBC�7 and Asian Network. "

informitv - Japanese study shows encouraging signs for mobile TV

Variety.com - Grade wins Cup for ITV

EA Brings The Beautiful Game to the World | PSP World

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