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MediaPost Publications - Web 3.0: This Time It's Personal -

MediaPost Publications - Web 3.0: This Time It's Personal - : "As media becomes more virtual in 3.0, then so do we. The next Web will be more of a parallel world with virtual Yous. 'We are exploring technologies like 'persistent avatars,' says Betsy Book, director of product management at Makena, which makes the engine behind MTV's new virtual worlds. 'An avatar identity would be closely aligned with your personal identity and could be used anywhere,' says Book. She adds that avatars tend to be idealized visions of ourselves, and one of the ways they gain this identity is by allying with media brands, putting 'Abercrombie' in their screen names and wrapping themselves in virtual designer clothing. In an online realm where people become media properties, then brands become even more important markers of who we are. 'Brands play a role in defining ourselves,' says Joe Marchese, whose company Archetype Media promises to target advertising t

Papers' Web Hopes Dim a Bit - WSJ.com

Papers' Web Hopes Dim a Bit - WSJ.com : "Underlining this pressure is a shift under way within Internet advertising. The ad formats that have so far proved strongest for newspapers -- banner ads, pop-ups and listings -- are losing ground to formats such as search marketing. Ad buyers say automotive, entertainment, financial-services and travel companies -- all major newspaper advertisers in print and online -- are aggressively shifting dollars into search marketing. "

Starting Up 2.0: Strategies for Pitching, Financing & Growing Your Web 2.0 Startup

Rob Hayes, First round Capital Rob joined First Round Capital in 2006. Rob came to First Round Capital from Omidyar Network where he was their first venture investor. He led most of Omidyar Network's initial venture capital deals and later built and ran the technology investing group. Jeff Clavier, SoftTech VC Based in Palo Alto (CA), Jean-Francois "Jeff" Clavier is the Founder and Managing Partner of SoftTech VC, a firm doing angel investments and providing consulting services to early stage consumer Internet startups. Jeff will typically get involved as an advisor, board member or part-time executive, focusing on business development, fund raising, and strategy matters. If you're getting ready to start a Web 2.0 business, or you're looking for startup funding from angels or VCs, this workshop is for you. Learn how to put together and refine a pitch for Web 2.0 investors, and get a crash course on how to get your web startup off the ground. Workshop topics will i

Going 2.0: How to Run a Business Entirely on Web 2.0 Applications & Services

By: Ismael Ghalimi is CEO of Intalio, the industry leader in Open Source BPM. Ismael has been referred to by many as a technology visionary, and strategic industry leader. Having founded Intalio in 1999, Ismael put together the world-class engineering team that created the first standards-based Business Process Management System (BPMS), defining the scope and functionality for this new brhttp://www2.blogger.com/img/gl.link.gifeed of enterprise software. This workshop will focus on how to move your business onto the latest and greatest Web 2.0 applications, many of which are offered at low or no cost. The workshop will review popular Web 2.0 applications currently provided for email, spreadsheets, wikis, databases, accounting, and other business services. Come learn how to get your business rolling in the world of Web 2.0! __________________________________________________ What is it? A way to be: very productive with limited staff on multiple locations, very fast and in real-time. &qu

It's the Conversation Economy, Stupid

It's the Conversation Economy, Stupid Once upon a time, we were consumers. We consumed things. We took in the messages that were communicated to us. We didn't really get to talk back. If we had a good or bad experience with a product or service—we told a friend. Maybe that friend told a friend. Maybe, just like the shampoo commercial from advertising's golden age, "They'll tell two friends, and they'll tell two friends, and so on, and so on…." Marketers are finding themselves in an increasingly frantic race to get people talking about their brands. The desire to produce something "viral" is nearly ubiquitous in the marketing world. But it's unclear who exactly "consumers" are these days. We don't even know what that word means any more. Can consumers be producers? Yes. Can they be users? Yes. Can they be active participants, members of niche communities, or even critics capable of effectively mobilizing others? Yes, yes, and yes

MediaPost Publications - Web 3.0: This Time It's Personal -

MediaPost Publications - Web 3.0: This Time It's Personal - Eighteen-year-old New Yorker Sophie is not trying to catch up to the accelerating pace of Web change. The Web is trying to catch up to her. Once the school day ends, she says, the line blurs between online and offline. She does her homework with the chat client open. "Wikipedia is probably my best friend right now," she says, adding that Wi-Fi means she's always connected. She dips in and out of fashion blogs, big media like InStyle.com, and forums. MySpace profiles, with their mediocre design and look-at-me explicitness hold little appeal. "There is something very contrived about it," she says. As a beta tester for CondeNet's new Flip.com, Sophie found something closer to the blend she was looking for - high media production values applied to user-generated content and woven into social networking. She chose the "sponsor" for her profile page (Vera Wang) and she used Web tools to mak

Google's Revolution May Not Be Televised

Google's Revolution May Not Be Televised First Google began selling video ads on YouTube. Now, through a partnership with EchoStar Communication's Dish Network satellite TV service, Google is extending its advertising reach to place commercials on your tube. The move makes sense for the search giant, which already dominates online advertising and has begun selling radio and print ads. The endgame is to become a one-stop shop for marketers looking to target audiences across all media. But can Google revolutionize the way 30-second TV spots are bought and sold? Don't bet on it. What makes Google (GOOG) an online advertising force doesn't readily translate to the offline world.

Wave of Widgets Spreads on the Web - washingtonpost.com

Wave of Widgets Spreads on the Web - washingtonpost.com The standard Internet advertisement is so familiar that most people tune it out: a billboard stripped across the top of a Web site, waiting for consumers to surf by and maybe click on it. Now a young generation of online-ad creators are pushing a newer idea: putting a brand on a mini-site so fun or useful -- a video game or a spruced-up calculator or a live sports update -- that people download it, paste it on their personal blogs or social networking sites, use it again and again and share it with friends

Web Attack

Web Attack Martin S. Sorrell, CEO of advertising agency WPP Group, sues two blogging ex-colleagues for a Web hate campaign in which, he says, they smeared him and his former lover. The Washington Post grapples with a surge in online comments that read like the racist garbage on neo-Nazi Web sites. Home Depot's (HD ) CEO goes into an emergency huddle with his crisis management team after 14,000 bilious customers storm an MSN (MSFT ) comment room. The venom of crowds isn't new. Ancient Rome was smothered in graffiti. But today the mad scrawls of everyday punters can coalesce into a sprawling, menacing mob, with its own international distribution system, zero barriers to entry, and the ability to ransack brands and reputations. No question, legitimate criticism about companies should get out. The wrinkle now is how often the threats, increasingly posted anonymously, turn savage. Even some A-list bloggers are wondering if the cranks are too often prevailing over cooler heads....

'Tweens' tap into the Web - baltimoresun.com

'Tweens' tap into the Web - baltimoresun.com Webkinz.com is one of a growing number of social-networking sites aimed at the teen set, many of whom have watched older siblings interact online at places such as MySpace.com and want some of the action for themselves. And businesses are more than happy to grab the attention of the newest generation of networkers. Such "tweens," children roughly ages 6 to 12, spend as much as $40 billion per year - up from $6 billion in 1989 - and help their parents decide how to spend another $200 billion annually, according to a survey by PreteenPlanet.com. That makes them an attractive demographic, particularly in the online world where, until recently, they had been largely ignored. "This is an underserved audience," said Anastasia Goodstein, who last month published a book on children and the Internet called Totally Wired: What Teens and Tweens are Really Doing Online. "I think you'll continue to see new companies

New Media Revolution Winners And Losers - Forbes.com

New Media Revolution Winners And Losers - Forbes.com Media companies are either about to enter a new dark age or experience a glorious revolution. Any kind of content that does not have value in the immediate "live" moment is, or will soon experience, a collapsing business model. Advertising on TV will vanish as we know it as home media servers take over command of home entertainment and step past it. Movies will quickly lose the DVD sales income that help inflate their budgets beyond what the cinema can recoup. Cinemas themselves will be under threat as home screen sizes grow to theater-sized proportions. Even the venerable book will be threatened when some time in the near future a "digital ink" media becomes as cheap and cheerful as paper. Why buy a Harry Potter book when you can download it for free from a book p2p network to your cheap digital paper?

Who Wins on the Search Engines? | TIME

Who Wins on the Search Engines? | TIME : "Bill Tancer is general manager of global research at Hitwise. Has America gone insane? Season six for American Idol has caused us to ask some fundamental questions about the reality television phenomenon. Show judge Simon Cowell repeatedly chides contestants, "This is a singing competition." But is it really? When talented singers such as Gina Glocksen are voted off in favor of a tone-deaf Sanjaya Malakar, with his trainwreck performances, the question is whether Idol is really a singing competition, or something altogether different. "

Advertising Age - Digital - Google Launches National TV-Ad-Sales Test on Echostar

Google Launches National TV-Ad-Sales Test on Echostar NEW YORK (AdAge.com) -- Google is making its entree into TV with a bang, announcing it has teamed with Echostar to offer a national, auction-based ad-sales system for inventory running on 120-plus cable TV networks, and offering second-by-second commercial ratings for the buys made through the system. 120-plus cable channels In a few short months, the service will be up and running as a closed trial. Already advertisers such as Intel, E-Trade and 1800Flowers have decided to participate. The launch marketers and agencies will be able to go into their existing AdWords account and access a TV-advertising account. They can elect to have their ads run on any of Echostar's 120-plus cable channels available and buy by daypart. Or marketers could ask a recommendation engine to generate a plan based on the demos a marketer is trying to reach. ...

informitv - BBC mobile TV streams into trial service

informitv - BBC mobile TV streams into trial service : "Subscribers with 3G phones will be able to watch BBC One, BBC Three and BBC News 24, with the exception of some sport and acquired programmes for which mobile rights have not been obtained. They will also be able to listen to Radio�1, 1Xtra, Radio�2, Radio 3, 4, 6, BBC�7 and Asian Network. "

Apple to Sell MLB Videos Through ITunes - Forbes.com

Apple to Sell MLB Videos Through ITunes - Forbes.com Apple Inc. said Friday it will offer Major League Baseball video highlights through its iTunes music and video store. Downloads of individual episodes of "Game of the Week" or "MLB.com Daily Rewind" will be priced at $1.99; a multi-pass for a month of shows will be priced at $7.99; or a season pass for every "Game of the Week" will be priced at $19.99. The announcement comes just two days ahead of opening day, and a couple of weeks after satellite television service provider DirecTV Group Inc. (nyse: DTV - news - people ) agreed to pay Major League Baseball $700 million for over seven years of broadcasting rights for baseball games. ...

Online video | Down the YouTube? | Economist.com

Online video | Down the YouTube? | Economist.com IT HAS been a terrible month for Google, the biggest search engine and the internet’s reigning superpower, and for its subsidiary, YouTube, the pioneer and precocious leader of online video. Users may love them, but the old-media companies, feeling increasingly exploited, loathe them, sue them, and gang up on them. And that matters, because neither Google nor YouTube, as quintessential “new-media” companies, own any of the content that they organise so well. With the announcement on Thursday March 22nd of a new online-video venture between NBC Universal, the huge media unit of General Electric, and Rupert Murdoch’s News Corporation, almost every big media company is now, with varying degrees of hostility, aligned against Google and YouTube....

Associated Press Business News: Yahoo Seeks Content for Mobile Service - MSN Money

Associated Press Business News: Yahoo Seeks Content for Mobile Service - MSN Money (AP) - Yahoo Inc. is recruiting other Web sites to help make its mobile search services more useful for consumers and advertisers, marking another step in the Internet portal's push to build a lucrative sales channel beyond the personal computer. Web sites that want their content listed in Yahoo's mobile search index will be invited to submit material beginning Tuesday. Yahoo also will begin accepting applications from Web sites interested in participating in the Sunnyvale-based company's advertising network for mobile devices. "We think 2007 is going to be a watershed year for the mobile Internet," said Steve Boom, a Yahoo senior vice president....

Viacom files $1 billion lawsuit against YouTube and Google - International Herald Tribune

Viacom files $1 billion lawsuit against YouTube and Google - International Herald Tribune NEW YORK: MTV owner Viacom said Tuesday that it is suing YouTube and its corporate parent Google Inc. in federal court for alleged copyright infringement and is seeking more than $1 billion in damages. Viacom claims that the more than 160,000 unauthorized video clips from its cable networks, which also include Comedy Central, VH1 and Nickelodeon, have been available on the popular video-sharing Web site. The lawsuit marks a sharp escalation of long-simmering tensions between Viacom and YouTube. Last month Viacom demanded that YouTube remove more than 100,000 unauthorized clips after several months of talks between the companies broke down. Viacom lashed out at YouTube's business practices, saying it has "built a lucrative business out of exploiting the devotion of fans to others' creative works in order to enrich itself and its corporate parent Google." Viacom said YouTube's

Telecoms.com %u2013 News, Events and research for the telecoms industry

Telecoms.com %u2013 News, Events and research for the telecoms industry : "According to the analyst, the gap could be closed by European operators if they focus on the needs of mobile users on the go and wean them off basic services such as SMS.Forrester says 52 per cent of Japanese mobile consumers browse the mobile internet regularly, leaving their European counterparts in the dust with just 10 per cent using the service.Niek van Veen, Forrester analyst and co-author of the report, 'Why Japanese mobile internet is a success and What European operators should do to catch up,'� told Telecoms.com that Europeans have been nurtured for too long on simple out-of-the-box solutions. 'Consumers in Europe are happy with their existing SMS service, they need to be encouraged to use more sophisticated tools.'Van Veen explained that in Japan, operators have already moved far beyond basic browser-like services such as mobile email and mobile portals while Europeans are more in

Music's New Gatekeeper - WSJ.com

Music's New Gatekeeper - WSJ.com Apple has jettisoned some of the conventions of traditional music retailing -- notably, the practice of selling prime promotional spots to recording companies willing to pay for better visibility for their acts. But behind the scenes there's plenty of horse-trading going on that influences which songs are seen and purchased by iTunes customers...

Music's New Gatekeeper - WSJ.com

Music's New Gatekeeper - WSJ.com Apple has jettisoned some of the conventions of traditional music retailing -- notably, the practice of selling prime promotional spots to recording companies willing to pay for better visibility for their acts. But behind the scenes there's plenty of horse-trading going on that influences which songs are seen and purchased by iTunes customers...

Google Reveals Click Fraud Statistics

Google Reveals Click Fraud Statistics We heard the rumors, we felt its existence, and we discussed about it in various forums and discussion boards; and now, it’s official. The online giant, Google (News - Alert) has finally revealed the data about the click fraud that was thought to exist. In its “Adwords” blog, Google declared that the invalid clicking accounts to a total of ten percent in the total adsense business.

informitv - BBC explores further options for broadband iPlayer

informitv - BBC explores further options for broadband iPlayer The BBC is exploring plans to make its proposed iPlayer directly available on television screens and considering options for co-operating with other broadcasters. Ashley Highfield, their director of future media and technology, hinted at the possibilities during a Broadcasting Press Guild lunch at a London restaurant. He revealed that the BBC was exploring the possibility of a hybrid broadcast and broadband-enabled set-top box. However, he stressed that the pilot project, which aims to bridge the gap between the worlds of the personal computer and the television, was still under consideration. The BBC Trust has yet to finally ratify plans for the iPlayer, which will initially only be available on the Microsoft Windows platform. This is likely to be a formality as it has already given provisional approval, subject to certain limitations. Last year, Red Bee Media, the former BBC subsidiary that is likely to be managing the de

Hosting the World Cup: A feasibility study

Hosting the World Cup: A feasibility study : "The Chancellor Gordon Brown and the Secretary of State for Culture Media and Sport, Tessa Jowell, have today published a study into the feasibility of hosting a future World Cup, concluding that England is well placed to host the tournament in 2018, and has strong public support. The study sets out the strengths that underline England's readiness to host a future World Cup, and the issues which would need to be resolved by The FA as part of their deliberations on whether to launch a bid. The Chancellor and Culture Secretary have pledged to give their full backing, if The FA decide to put forward a bid. "

eMarketer.com - Teens' Eyes Glued to Online Videos

eMarketer.com - Teens' Eyes Glued to Online Videos According to the "Teens and Online Video" report from JupiterResearch, 53% of online teens occasionally watch videos on the Internet. Additionally, 22% of them view videos at least once a week — or even more frequently. "Younger consumers tend to be extremely savvy about online media so it's not surprising that teens are making significant use of Internet video," said Joe Laszlo of Jupiter.

Advertising Age - Wal-Mart, Film Studios Agree to Precedent-Setting Downloading Deal

Advertising Age - Wal-Mart, Film Studios Agree to Precedent-Setting Downloading Deal BATAVIA, Ohio (AdAge.com) -- Wal-Mart Stores' big digital-movie-download deal with the major motion-picture studios may do a lot more for studios in the long run than it does for Wal-Mart. Wal-Mart set a precedent today by announcing the first deals with the support of all the Hollywood studios, launching a beta service, www.walmart.com/ videodownloads, with more than 3,000 movie and TV titles.

Thoughts on Music by Steve Jobs

Apple - Thoughts on Music With the stunning global success of Apple’s iPod music player and iTunes online music store, some have called for Apple to “open” the digital rights management (DRM) system that Apple uses to protect its music against theft, so that music purchased from iTunes can be played on digital devices purchased from other companies, and protected music purchased from other online music stores can play on iPods. Let’s examine the current situation and how we got here, then look at three possible alternatives for the future....

265,000 subscribers for Dutch Film1/Sport1

Broadband TV News - Blog Archive - 265,000 subscribers for Dutch Film1/Sport1 : "The Subscriber base of Dutch pay-TV channels Film1 and Sport1 has grown by 50%, to a total of 265,000 since their launch a year ago. %u201CTogether with our distributors we have succeeded in increasing our subscriber base by 50% to a total of more than 265,000,%u201D said Jeroen Bergman, Film1 and Sport1%u2019s Managing Director, %u201CWe have realised complete digital migration from our earlier analogue Canal subscribers to the digital receivers of cable and satellite providers.%u201D"

Telecompaper: 81 million digital tracks downloaded in Europe in 2006

Since May 2005, more than 110 million digital music tracks have been downloaded and 81 million tracks were downloaded in 2006 alone, according to music sales tracker Nielsen SoundScan International. In North America, it reported around 600 million digital track sales in 2006, up from 359 million in 2005. Nielsen SoundScan has added over-the-air (OTA) full-track digital download sales from a number of mobile operators in Europe to its European download data reporting. OTA mobile downloads represent a significant portion of digital sales in Europe and, in some countries, the majority of digital sales. It has added PTA digital sales from Telenor in Norway, TDC in Denmark and Vodafone in Spain. It has also added eMusic, Napster and Inprodicon as data providers. Napster is providing digital download sales for the UK and Germany; eMusic is reporting in each of its 14 markets; and Inprodicon provides data on around 40 digital services in Denmark, Finland, Norway and Sweden. Telecompaper: &quo

[itvt] Bloggit: [itvt] ITV Interview: Microsoft TV's Ed Graczyk Discusses and Defends its Approach to IPTV

In this issue, Microsoft TV's director of marketing and communications, Ed Graczyk, addresses those criticisms and discusses the merits of his company's IPTV platform. If any of the three companies (or their partners or customers) feel compelled to respond further to any of the topics raised in the three interviews, we will be happy to publish those responses in a future issue. [itvt]: Could you give us a rundown of Microsoft TV's recently announced IPTV Edition customer deployments? [itvt] Bloggit: [itvt] ITV Interview: Microsoft TV's Ed Graczyk Discusses and Defends its Approach to IPTV

MVNO sector in resurgent mood - Report by Telecoms.com

MVNOs around the world will have a total of 133 million customers by 2011, roughly 4.5 per cent of the total mobile market, according to Telecoms.com's parent, Informa Telecoms & Media. In its latest report, 'MVNO Strategies and Forecasts to 2011: Evolving Opportunities in the Global Telecoms Marketplace,' the analyst group contradicts recent bad press the MVNO sector has received and points to a resurgence. The analyst says that press reports of the MVNO sector being "a business in crisis" with several high profile market exits, including ESPN in the US, have been identified as harbingers of the death of the MVNO business approach. However, this is an over-simplification of the issues according to Paul Merry, senior analyst with Informa and lead author of the study. Merry told Telecoms.com: "The MVNO opportunity was over-hyped and is now experiencing the classic reaction to hype, a backlash."

DailyTech - Sealand Prince Says No to PirateBay.org

DailyTech - Sealand Prince Says No to PirateBay.org PirateBay's plans threatened as Sealand's sovereignty is called into question Earlier this month, the people who run PirateBay.org announced plans to purchase the man-made island called Sealand. Michael Bates, Prince and heir to Sealand, said in a CBC interview that he has no intention of selling his micronation to any cause that violates international treaties. Oddly enough, Sealand was once home to nation founder Paddy Roy Bates’ pirate radio broadcasting operation.

Blogger Help : What is BlogThis! ?

Blogger Help : What is BlogThis! ? : " post without visiting blogger.com. Once you add the BlogThis! link to your browser's toolbar, blogging will be a snap. Or rather, a click. Clicking BlogThis! creates a mini-interface to Blogger prepopulated with a "

The World's Most Valuable Sporting Event Brands

The world's most popular sport may be soccer, but in cold, hard dollars, nobody throws a party like the National Football League. The NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands, worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million). Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. In Pictures: Most Valuable Sporting Event Brands

The World's Most Valuable Sporting Event Brands - Forbes.com

The world's most popular sport may be soccer, but in cold, hard dollars, nobody throws a party like the National Football League. The NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands, worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million). Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue. In Pictures: Most Valuable Sporting Event Brands The World's Most Valuable Sporting Event Brands - Forbes.com : ""
EA Celebrates UEFA Champions : "Electronic Arts will celebrate Europe’s most prestigious club soccer tournament, the UEFA Champions League, with the launch of UEFA Champions League™ 2006-2007, the only officially licensed videogame of the tournament. UEFA Champions League 2006-2007 will ship to stores worldwide on March 20, 2007 in anticipation of the real-world tournament that culminates in the UEFA Champions League Final in May. The Xbox 360 video game and entertainment system version of the title introduces a new way to play the beautiful game by introducing a unique and collectable virtual card system in the Ultimate Team mode that enables you to develop your team. This complements the traditional way of playing as your favorite club team from qualification right through to a virtual reproduction of the championship final. Plus, UEFA Champions League 2006-2007 features new challenging game modes to test the most skillful players at the highest levels. "