Advertising Age - Wal-Mart, Film Studios Agree to Precedent-Setting Downloading Deal
BATAVIA, Ohio (AdAge.com) -- Wal-Mart Stores' big digital-movie-download deal with the major motion-picture studios may do a lot more for studios in the long run than it does for Wal-Mart.
Wal-Mart set a precedent today by announcing the first deals with the support of all the Hollywood studios, launching a beta service, www.walmart.com/ videodownloads, with more than 3,000 movie and TV titles.
BATAVIA, Ohio (AdAge.com) -- Wal-Mart Stores' big digital-movie-download deal with the major motion-picture studios may do a lot more for studios in the long run than it does for Wal-Mart.
Wal-Mart set a precedent today by announcing the first deals with the support of all the Hollywood studios, launching a beta service, www.walmart.com/ videodownloads, with more than 3,000 movie and TV titles.