A big player at the World Cup: ""
From the first day of the competition, people in more than 230 countries will be able to download Everypoint’s football mobile application, the Yahoo! Mobile MatchCast, from the World Cup’s official website.
The application, which has been created in cooperation with internet giant Yahoo!, gives football fans access to real-time match information, schedules, scores, and up-to-the-second commentary – all the information people will want about the World Cup sent directly to their mobile phones.
Marc Theermann, chief marketing officer at Everypoint, says: “For the first time, soccer fans will be able to follow the world’s biggest tournament on their mobile phones, and we are very excited to be able to collaborate with Yahoo! to offer this valuable service.”
Theermann says Yahoo!, which is responsible for the mobile and internet experience at the World Cup, chose Everypoint for two reasons. “Our applications are cheaper to operate and they look significantly better than other available applications,” he says.
Cheap to operate, cheap to use
Everypoint’s content delivery engine makes the Yahoo! Mobile MatchCast cheaper to operate for content providers and carriers, and ultimately cheaper for consumers, Theermann says.
He explains: “The content delivery engine allows us to continuously push updates to the application, which means it’s always up-to-date and users don’t have to hit refresh to get new information. Our technology also ensures that very little data is being transferred to the mobile phone.
“Yahoo didn’t want to charge users for the service and wanted to make sure they didn't end up paying high data traffic fees. With our technology, we ensure data traffic is kept to a minimum.”
Another reason why the Yahoo! Mobile MatchCast stands out from the crowd of other Java applications is the quality of the graphics. “All our applications are powered by proprietary vector graphics engines, which means we are able to deliver content with crisp and vivid images that are unmatched in the mobile market,” Theermann says.