Half the subscribers to mobile video services don't watch video according to "How People Use Mobile Video," a study released by Knowledge Networks. Instead, the laptop emerges as the most-used device on which to watch mobile video.
Mobile video available through cell phone subscriptions and other mobile devices such as the iPod have fewer active users than the installed base. Fifty percent of subscribers to cell phone services like Verizon's VCast don't access the video content. Thirty percent of iPod Video owners use the device for uses other than video.
"The video is a nice addition [to a mobile subscription], people like having the most technically advanced cell phone," said Dave Tice, VP of client service at Knowledge Networks. "They may be signing up for something that makes them look cool for now."
Subscribers may not use the service in the immediate term, Tice said.
The study finds 88 percent of respondents who download video content would seek out ad-supported video if it were free. Eighty-nine percent of those who watch live, streaming video would watch content that includes commercials if they weren't charged. Previous studies show both support and opposition to ad-supported video on any platform.
Mobile video available through cell phone subscriptions and other mobile devices such as the iPod have fewer active users than the installed base. Fifty percent of subscribers to cell phone services like Verizon's VCast don't access the video content. Thirty percent of iPod Video owners use the device for uses other than video.
"The video is a nice addition [to a mobile subscription], people like having the most technically advanced cell phone," said Dave Tice, VP of client service at Knowledge Networks. "They may be signing up for something that makes them look cool for now."
Subscribers may not use the service in the immediate term, Tice said.
The study finds 88 percent of respondents who download video content would seek out ad-supported video if it were free. Eighty-nine percent of those who watch live, streaming video would watch content that includes commercials if they weren't charged. Previous studies show both support and opposition to ad-supported video on any platform.
Slow Adoption for Mobile Video: ""