Honda Test Drives the Ultramercial

Honda Test Drives the Ultramercial: "to extend our creative for television to the online space, to maximize the cost of production and take advantage of existing creative,' said Edmund Purcell, management supervisor at RPA.

To that end, the agency included in its buy an ad unit every online marketer has likely heard of but relatively few have actually used: the Ultramercial.

Ultramercial is perhaps th"

(Via .)