Advertising giants Omnicom, Publicis call off $35-billion merger - The Globe and Mail: The biggest merger in the history of the advertising industry is dead.
On Thursday, Publicis Groupe and Omnicom Group Inc. announced that their $35-billion (U.S.) "merger of equals" will not be going forward.
The deal, announced last summer, would have created the largest marketing and advertising agency holding company in the world.
On Thursday, Publicis Groupe and Omnicom Group Inc. announced that their $35-billion (U.S.) "merger of equals" will not be going forward.
The deal, announced last summer, would have created the largest marketing and advertising agency holding company in the world.