Adidos and Hotwind? In China, Brands Adopt Names to Project Foreign Flair - NYTimes.com

Adidos and Hotwind? In China, Brands Adopt Names to Project Foreign Flair - NYTimes.com: “Buy Chinese brands? Never,” said Fu Rao, 20, a university student, who was browsing the clothes at the Japanese outlet store Snidel in an upscale Beijing mall one recent evening. Ms. Fu complained that Chinese products were shoddily made and lacking in style. “Foreign stuff is so much better,” she said.