How BuzzFeed Discovered the Secret to Success on Social Media: According to Peretti, they ask six distinct questions of their content:
“Does it spread internationally?”
“Does it work across multiple platforms?”
“Does it help people improve their actual lives?”
“Does it actually change government institutions?”
“Does it help make the world more open and media more diverse?”
“Does it help people connect with each other?”
“Does it spread internationally?”
“Does it work across multiple platforms?”
“Does it help people improve their actual lives?”
“Does it actually change government institutions?”
“Does it help make the world more open and media more diverse?”
“Does it help people connect with each other?”