The Psychology of Viral Content
I’ve just finished re-reading the book Buzz Marketing, authored by a guy named Mark Hughes.
I’ve just finished re-reading the book Buzz Marketing, authored by a guy named Mark Hughes.
No matter what kind of content you are creating, or the niche that you’re in, Mark defines these buttons as ones that are proven topics that people talk about. (Please don’t give me that, ‘This won’t work for my niche!’, nonsense)
The six buttons are as follows:
- Taboo
- Unusual
- Outrageous
- Hilarious
- Remarkable
- Secrets
Okay, so there they are, now go out and create content like this and thank me later!
Nah, I’m not going to leave you hanging, let’s dive into what exactly these content types are, and throw in a few examples to boot.
Because cats are the most viral thing on the internet, I’ve decided to capture each “button to be pushed” in cat form.