Do Man Utd really have 659m supporters? - BBC News: Of the 659 million figure, Kantar says roughly half (325 million) live in the Asia Pacific region, 173 million in the Middle East and Africa, 90 million in Europe and 71 million in the Americas.
"I would back my figures and argue [they are accurate] to within a 1% margin of error," says Kantar director Richard Brinkman.
"We work for a number of the largest companies around the world… it's in our interest to use our knowledge to produce an accurate figure, not the biggest figure. We need to have more credibility than that."
"I would back my figures and argue [they are accurate] to within a 1% margin of error," says Kantar director Richard Brinkman.
"We work for a number of the largest companies around the world… it's in our interest to use our knowledge to produce an accurate figure, not the biggest figure. We need to have more credibility than that."