The Sun’s Facebook chatbot drove nearly half users back to its site - Digiday

The Sun’s Facebook chatbot drove nearly half users back to its site - Digiday: The bot sent a daily round-up of five of the most important stories at around 5 p.m. to catch the rush hour. Readers could then subscribe to receive updates from their club, of which 95 percent of people did. During the�four-week window, The Sun sent 263 notifications about specific clubs, mostly relating to the big three — Arsenal, Chelsea and Manchester United — which linked through to the story on the site and were published based on the news cycle. Successful pieces included reporting�on Lucas Perez signing a four-year deal with Arsenal�and this one on Marcelo Brozovic rejecting Chelsea’s bid in favor for Inter Milan. The number of notifications The Sun sent out increased in frequency as the transfer deadline drew closer.