'Last chance': German publishers unite on unified log-in to combat the duopoly - Digiday: In two weeks, an alliance of 20 media, e-commerce, agency ISP businesses in Germany will officially launch a unified consumer login product, created to give consumers total control of their data privacy and consent settings, which are now stricter under the General Data Protection Regulation. The concept is that any user that creates a login will be assigned a centralized privacy-settings center that they can manage, and that will work across all the sites and digital properties of the partners.
“This is the European market’s last chance to change this [imbalance],” said Sven Bornemann, former board member of Germany’s online marketers association AGOF, who has been appointed CEO. “With the dominance of Google and Facebook, user data is drifting away to the walled gardens and leaving the German market, meaning publishers and agencies are’t able to use that data anymore.”
“This is the European market’s last chance to change this [imbalance],” said Sven Bornemann, former board member of Germany’s online marketers association AGOF, who has been appointed CEO. “With the dominance of Google and Facebook, user data is drifting away to the walled gardens and leaving the German market, meaning publishers and agencies are’t able to use that data anymore.”