The Trouble With News Bundles — The Information: What would happen if publishers came together and reframed their bundle thinking around experience rather than access? A publishers’ bundle guaranteeing a fast, ad-free experience across a wide range of premium sites would be cheap (you only have to beat ad ARPUs, not subscription ARPUs) and valuable to casual fans. The bundle wouldn’t provide an all-access pass because the vast majority of users wouldn’t consume enough content to hit the paywall. As a result, the bundle would avoid cannibalizing single-site subscriptions.
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